Mobile (iPhone) Statistics

6 Apr 2009 - 12:03pm
5 years ago
9 replies
5107 reads
Pietro Desiato

I am looking for some data about mobile users (especially iPhone
users), in order to have an idea on for future designs. Do you have
any useful resources?



6 Apr 2009 - 4:28pm

Here's a study on how people really use the iPhone:

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Posted from the new

6 Apr 2009 - 4:32pm
Angel Marquez

Did anyone try to copy or cut something from an email and paste into the
browser or vise versa? How did they solve not being able to accomplish this?
I'm going to but a Treo so I can just do it once and never do it again.

6 Apr 2009 - 6:00pm
Gavin Burke

This reminds me of the study where in the early days of computing they
asked someone use a mouse, upon which the person picks up the mouse in
their hand and started waving it about in the air. Or the tech support
call where the person complained about the coffee cup holder closing
every time they shut down the computer.

I think the problems outlined in the study are part of the figuring
out process that goes hand in hand with learning how to use a system
you are unfamiliar with. The key is to aid the user during this time
and make the process of learning as painless and short as possible.
Help during this time, such as fixed text underneath the controls,
becomes redundant and clutters up the interface as the user learns how
to use the system better. In the case of Safari's icons being obtuse,
one method would be to have contextual pop up help windows, but then
again there is no hover over on the iPhone. Adding fixed text would
soon clog up the interface. I am sure Apple have thought through these
things and weighted up the pro and cons and decided that some learning
would be a necessary evil.


On 6 Apr 2009, at 14:28, Alina wrote:

> Here's a study on how people really use the iPhone:

6 Apr 2009 - 6:21pm

I think that the issues that the study pointed out with the ophone were very
relevant. For example, they showed how "+" is used to mean different things
in different areas, some controls are too close together, etc...

I thought the study was very interesting and I don't think that Apple has
thought through everything and is some kind of flawless entity incapable of
making errors. I think they do great design work but like everyone has some
flaws that will improve and it is nice to know what they are in the

25 Mar 2010 - 10:45pm

Does anyone have any hard numbers about number of mobile web users (particularly vs number of desktop web users), demographics, average income, etc.? Trying to convince clients/superiors that nothing is going mobile. It's been there for years now. 

26 Mar 2010 - 6:00pm
Barbara Ballard

It'll depend on your audience, of course. If you're focused on the US, check out the Pew research. Note particularly the Hispanic demographics.

Barbara Ballard
Skype: barbara_ballard
Twitter, Delicious: barbaraballard


26 Mar 2010 - 1:25am
Aaron Turner-Jones


This guy is the world leader in terms of reporting on the mobile web. From sales figures to leading trends to accurate predictions... Tomi T Ahonen

And unless I've mis-read your comment you may not like the answers. Below is a link with some recent mobile stats and attached is a pdf snapshopt of figures over last few years. Note, is hard to compare US figures with rest of world as its so distorted to everywhere else, for example, only in US does iPhone dominate, outside US Nokia & Blackberry is king. UK youth would sooner use a blackberry over an iPhone. Also the U.S. phone carrier monopoly is somewhat archaic compared to rest of the developed world...

TomiAhonenCheatSheet-Mobile2010.pdf 46.61 KB
10 Oct 2010 - 3:40am
Yohan Creemers

Laterally related is this presentation of Marijke Rijsberman about the way people use their iPad:


- Yohan


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