Text advertisements e.g. AdSense - open links in same or new window
16 Apr 2009 - 2:17am
4 years ago
Hi there, this is my first post - grateful for any feedback.
What are people's thoughts about text links e.g. Google AdSense on websites
- should these links open in the same window or a new browser window?
We have deployed AdSense across a number of newspaper websites and see some
benchmarks opening in new windows and others in the same window. Right now
we are opening in the same browser window - the methodology of this is so as
not to take over the users browser and allow them to stay in control of the
back button facility.
The Google feedback is open in new window - but they do not think either or
has a significant impact on revenue performance.