Streamlined sign up flow

20 Apr 2009 - 12:52pm
5 years ago
7 replies
1150 reads
jstanford
2003

Does anyone have any examples of articles discussing the cons of having a
sign-up process before using an application that requires personal
information (i.e. your address). I remember reading articles a while back on
how asking for personal info when someone just wants to try out your app is
a huge turn off to users (for obvious reasons) and you really want to reduce
all barriers to entry.

Have you written or read something like this recently? I want to share some
references with a client.

Julie

_____________________________________________________
Julie Stanford
Principal, Sliced Bread Design
650-969-0400 x706

Comments

20 Apr 2009 - 1:06pm
Elizabeth Bacon
2003

Hi Julie,

You'll want to run out and get Luke Wroblewski's "Web Form Design"
book, and scan & send out parts of Chapter 13 on Gradual Engagement.
Fantastic stuff about working to eliminate monolithic registration
forms in favor of progressive sign-up steps that serve user's
immediate goals. It's revolutionized a couple designs I've done lately.

Cheers,
Liz

On Apr 20, 2009, at 10:52 AM, Julie Stanford wrote:

> Does anyone have any examples of articles discussing the cons of
> having a
> sign-up process before using an application that requires personal
> information (i.e. your address). I remember reading articles a while
> back on
> how asking for personal info when someone just wants to try out your
> app is
> a huge turn off to users (for obvious reasons) and you really want
> to reduce
> all barriers to entry.
>
> Have you written or read something like this recently? I want to
> share some
> references with a client.
>
> Julie
>

20 Apr 2009 - 4:14pm
Alan James Salmoni
2008

Another source (who visits here) is Joshua Porter who has a site at
bokardo.com/. I saw a talk of his at WebStock here in NZ recently
which was about the sign-up process and presented a very interesting
perspective that was obvious really but so obvious that many people
(myself included) never gave it too much thought before.

See more here:
http://bokardo.com/archives/designing-for-the-social-web-the-usage-lifecycle/

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
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20 Apr 2009 - 7:15pm
Anonymous

Not exactly what you are asking for but hopefully helpful.
Productplanner.com has lots of illustrated examples of various sub
processes, and among them sign-up flows. Unfortunately there is no
real analysis, other than what meaning you assign to the number of
Views and Favs...

- Erik Wingren / erik at interactivism.com / +1.323.528.0058

On Apr 20, 2009, at 10:52 AM, Julie Stanford wrote:

> Does anyone have any examples of articles discussing the cons of
> having a
> sign-up process before using an application that requires personal
> information (i.e. your address).

21 Apr 2009 - 4:41am
martinpolley
2007

This podcast (and the related pay-to-see virtual seminar) also covers this
subject:

http://www.uie.com/brainsparks/2008/12/23/spoolcast-design-for-signup/

Cheers,

Martin Polley
Technical writer, interaction designer
+972 52 3864280
Twitter: martinpolley
<http://capcloud.com/>

On Mon, Apr 20, 2009 at 5:14 PM, Alan Salmoni <alan at usernumber1.com> wrote:

> Another source (who visits here) is Joshua Porter who has a site at
> bokardo.com/. I saw a talk of his at WebStock here in NZ recently
> which was about the sign-up process and presented a very interesting
> perspective that was obvious really but so obvious that many people
> (myself included) never gave it too much thought before.
>
> See more here:
>
> http://bokardo.com/archives/designing-for-the-social-web-the-usage-lifecycle/
>
>

21 Apr 2009 - 6:23am
James Page
2008

Harry Brignull has some interesting posts here :-
http://www.90percentofeverything.com/2009/04/16/five-ux-antipatterns-to-avoid-when-designing-log-in-registration-areas/

http://www.90percentofeverything.com/2009/03/16/signup-forms-must-die-heres-how-we-killed-ours/

All the best

James
http://blog.feralabs.com

2009/4/21 Martin <martin.polley at gmail.com>

This podcast (and the related pay-to-see virtual seminar) also covers this
> subject:
>
> http://www.uie.com/brainsparks/2008/12/23/spoolcast-design-for-signup/
>
> Cheers,
>
> Martin Polley
> Technical writer, interaction designer
> +972 52 3864280
> Twitter: martinpolley
> <http://capcloud.com/>
>
>
> On Mon, Apr 20, 2009 at 5:14 PM, Alan Salmoni <alan at usernumber1.com>
> wrote:
>
> > Another source (who visits here) is Joshua Porter who has a site at
> > bokardo.com/. I saw a talk of his at WebStock here in NZ recently
> > which was about the sign-up process and presented a very interesting
> > perspective that was obvious really but so obvious that many people
> > (myself included) never gave it too much thought before.
> >
> > See more here:
> >
> >
> http://bokardo.com/archives/designing-for-the-social-web-the-usage-lifecycle/
> >
> >
> ________________________________________________________________
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21 Apr 2009 - 6:28am
Andy Polaine
2008

Another recommendation from me of Luke Wroblewski's "Web Form Design"
too. It's got a lot of detail about that kind of process.

Here's my review of it on The Designer's Review of Books: http://www.designersreviewofbooks.com/2009/01/web-form-design/

Luke's page for it on his site: http://www.lukew.com/resources/web_form_design.asp

The Rosenfeld Media page: http://rosenfeldmedia.com/books/webforms/info/description/

Best,

Andy

::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::
Andy Polaine

Interaction & Experience Design +
Service Design Research +
Writing

Twitter: apolaine
Skype: apolaine

http://www.polaine.com
http://www.designersreviewofbooks.com
http://www.omnium.net.au
http://www.antirom.com

22 Apr 2009 - 3:33pm
isaacw
2009

I recently stumbled across http://www.trackle.com/

They have two methods for signup. One is a traditional signup form,
the other is embedded in the interaction flows. The embedded process
was so "soft", I almost didn't realize I was signing up! Try
adding a "Trackle" from their catalog without having an account.

-isaacw

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