WAP site best practice and insights

20 Apr 2009 - 3:21pm
2180 reads
Elana Glazer

Background: I'm working on a WAP site to compliment a campaign site
that is housed within a large brand site.

The campaign site includes:
- campaign messaging
- videos (ranging from 30-120 seconds)
- annectodal stories from customers
- links to other areas of the site (learn more, find a product...)

The mobile project involves using the above messaging and assets in a
mobile environment. To help me prioritize the content, I'd greatly
appreciate some best practices and insights, specifically:

1. Are people likely to watch videos (assuming they are relevant and
well done) on a mobile site? My gut says yes, but mobile sites
aren't my area of expertise.

2. Linking to more info or a product finder tool would link to the
regular site and given the site isn't optimized for mobile, this
could be a horrible experience. Is best practice to collect the
user's email address so we can email them a link to the proper page
on the site? Do we still provide a link to the main site? Is there
another recommend?

Thanks so much.
Happy Monday!

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