How does requiring fields affect completion rates?
22 Apr 2009 - 1:31pm
5 years ago
I would suggest requiring the bare-minimum necessary for the user to
complete their task: email address.
Sales can reply via email: Thank you for contacting us. How can we
Any additional information can be gathered after the lead is
confirmed. Yes, it makes extra work for sales associates but they
should require the least effort possible for interested parties to
contact them. Faster, easier, better.
If sales wants to get clever they can garner Company name from email
(name at company.com) and do a little prelim research too.