[EVENT] IxDA NYC: Tues May 12 - Cindy Chastain on "Experience Themes"

27 Apr 2009 - 6:15am
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RSVP http://tinyurl.com/ixdanyc-may09

IxDA NYC invites you to our May event:

speaking on
"Experience Themes: An Element of Story Applied to Design"

As designers we too often neglect to define a common vision, or coordinating
force, behind the scope of what we’re designing, making or building. Without
some means of unifying our efforts we can easily end up with a product or
service that falls short of its potential of delivering an optimal user
experience. One path to holistic coordination is to employ the concept of
themes as used by fiction writers and filmmakers. For storytellers, themes
are used as a compass, a means for examining every element in the story for
its possible implication with regard to theme. For readers, themes offer an
cognitive and emotional response to the story that is often much deeper and
more memorable than details of plot. In experience design, themes can be
used to pattern and unify product solutions as well as a means of unifying
teams, assisting in the work of defining strategy and helping to design for
the intangible pleasure, emotion and meaning in experience. By aiming to
capture the value and focus of the experience we intend to deliver to users,
themes guide us in the design process and, by extension, strengthen the
impact and meaning of that experience.

Please join us for a presentation about how experience themes were developed
in the context of an interactive agency. The talk will delve into the notion
of themes as they relate to user experience as well as discuss how they can
be generated by a team and then used in the design process.

Tuesday evening, May 12, 2009
6:30 - 7:00 networking and refreshments
7:00 - 8:00 presentation
8:00 - 8:30 Q&A and discussion

The event is free of charge.

355 Park Avenue South (between E 25th and 26th Streets)
New York, NY 10010
Map: http://tinyurl.com/dheq4y
Subway: 6 to 23th or 28th Streets, R/W and F/V to 23rd Street

Cindy Chastain, user experience designer and screenwriter, has been
exploring ways to engage an audience through storytelling, teaching, writing
and design for over twelve years. She is currently the Director of User
Experience for Interactive Partners, a New York-based agency specializing in
entertainment and media websites. Most recently, she has lead projects for
clients such as BBC Worldwide, Showtime, Fuse, Madison Square Garden,
Coca-Cola and Unilever. She holds an MFA in screenwriting from Columbia
University in New York and earned a BS in Radio, TV, Film from Northwestern
University. In addition to moonlighting as a filmmaker and screenwriter, she
is in the process of researching a book that explores how storytelling
techniques can be used as a framework for design.

Digitas is a leading digital marketing agency, helping the world's biggest
brands develop, engage and profit from building profitable relationships
with their customers. The Agency pairs media, marketing, technology,
creativity, imagination and analytics to ignite emotional bonds between
people and brands. Digitas also operates the brand content platform, The
Third Act, the independent healthcare marketing brand, Digitas Health, as
well as Prodigious Worldwide, the world’s only standalone, global digital
productions company. With sister agencies Starcom MediaVest, ZenithOptimedia
and Denuo, Digitas is a member of Publicis Groupe's VivaKi -- a global
digital knowledge and resource center that leverages the combined scale of
the autonomous operations of its members to develop new services, new tools,
and new partnerships.

RSVP http://tinyurl.com/ixdanyc-may09

See you there!
The IxDA NYC local leaders

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