How do you pitch UCD process (or design thinking)?
28 Apr 2009 - 12:25am
6 years ago
Hi all, I am a graduate student at Stanford doing a course project for
a design consultancy startup. We are trying to understand how to
effectively promote the user centered design process (or the buzzword
"design thinking") to potentially unaware clients.
During my internship at Google as a user experience researcher, I
recall we used different methods to accomplish a similar goal, such
as inviting engineers and PMs to the usability lab observation room,
designing and promoting posters and brochures about user personas,
and having sessions for engineers and users to have conversation
face-to-face. Also we think that IDEO gave a nice example by their
"deep dive" TV show.
So, we would be interested in hearing more examples, ideas, and
stories from you. How do you tell people what you are doing everyday
as UX designer/researcher? How do you convince
engineers/PMs/stakeholders/clients that the user-centered design is
the right way to go? They are very important to us as we are in our
"observation and understanding" stage.
Thanks a lot for your time, and we hope to learn from your