"Usability Meets TV Advertising?"

3 Jan 2005 - 2:25pm
9 years ago
1 reply
632 reads
Listera
2004

OK, it's a new year but an old problem:

<http://www.technologyreview.com/blog/blog.asp?blogID=1694&trk=blog>

"Experience from overseas (notably the UK) and some activity here in the US
suggests that as far as interactive advertising is concerned..."

What exactly is the "UK experience" mentioned here?

Ziya
Nullius in Verba

Comments

3 Jan 2005 - 2:29pm
Dave Malouf
2005

No clue, but when it comes to Interactive TV (advertising or not) I love the
model used in the classic film Starship Troopers. "Would you like more
informaiton about this item?" ... I LOVE IT! .. ;)

-- dave

> -----Original Message-----
> From:
> discuss-interactiondesigners.com-bounces at lists.interactiondesi
> gners.com
> [mailto:discuss-interactiondesigners.com-bounces at lists.interac
> tiondesigners.com] On Behalf Of Listera
> Sent: Monday, January 03, 2005 2:26 PM
> To: IxD
> Subject: [ID Discuss] "Usability Meets TV Advertising?"
>
> [Please voluntarily trim replies to include only relevant
> quoted material.]
>
> OK, it's a new year but an old problem:
>
> <http://www.technologyreview.com/blog/blog.asp?blogID=1694&trk=blog>
>
> "Experience from overseas (notably the UK) and some activity
> here in the US suggests that as far as interactive
> advertising is concerned..."
>
> What exactly is the "UK experience" mentioned here?
>
> Ziya
> Nullius in Verba
>
>
>
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