[Event] IxDADC + DCIA Present "Understanding Social Media, Accelerating Social Participation" June 10th

15 May 2009 - 2:56pm
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Ben Shneiderman and Jenny Preece Presenting: "Understanding Social
Media, Accelerating Social Participation"

RSVP http://ixdadc.ning.com/events/understanding-social-media

Date: June 10th, 2009

Bethesda Chevy Chase Regional Service Center
4805 Edgemoor Lane
Bethesda, MD

Time: 6pm to 7:45pm

"Billions of people participate in online social activities. Some
users participate as readers of discussion boards, searchers of blog
posts, or viewers of photos. A fraction of users become contributors
of user-generated content by writing consumer product reviews,
uploading travel photos, or expressing political opinions. Some users
move beyond their individual efforts to become collaborators, forming
tightly connected groups with lively discussions whose outcome might
be a Wikipedia article or a carefully edited YouTube video. A small
fraction of users become leaders who participate in governance by
setting and upholding policies, repairing vandalized materials, or
mentoring novices."

This talk begins with motivations for disaster response participation
and then offers the Reader-to-Leader Framework with the goal of
helping researchers, designers, and managers to understand what
motivates technology-mediated social participation. Through improved
interface design and social support they could bring the benefits of
social media to important challenges, such as healthcare delivery, e-
commerce, business innovation, energy sustainability, and
international development.

JENNIFER PREECE, is Dean of The College of Information Studies and a
Professor at University of Maryland College Park . She researchers and
teaches courses about online communities, human-computer interaction
and usability.

Jenny is the the author of "Online Communities: Usability and

BEN SHNEIDERMAN is a Professor in the Department of Computer Science
and Founding Director (1983-2000) of the Human-Computer Interaction
Laboratory at the University of Maryland.

Ben is the author of "Designing the User Interface: Strategies for
Effective Human-Computer Interaction" (5th ed. March 2009) http://www.awl.com/DTUI/
. His book “Leonardo’s Laptop” (MIT Press, 2002) (http://mitpress.mit.edu/leonardoslaptop
) won the IEEE book award for Distinguished Literary Contribution.

RSVP: http://ixdadc.ning.com/events/understanding-social-media

~ will

"Where you innovate, how you innovate,
and what you innovate are design problems"

Will Evans | Director, Experience Design
tel: +1.617.281.1281 | will at semanticfoundry.com
aim: semanticwill
gtalk: semanticwill
twitter: semanticwill
skype: semanticwill

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