Mobile Literacy - Designing Mobile Technology for Emerging Markets

19 May 2009 - 2:43pm
845 reads
Peter Merholz
2004

Adaptive Path has just released it's latest R&D Project

Mobile Literacy
Designing Mobile Technology for Emerging Markets
http://www.adaptivepath.com/mobileliteracy/

Through research done in the Kutch district in rural India, we
developed insights about what works (and, largely, what doesn't) when
it comes to mobile technology in a society that is significantly
illiterate and innumerate. This in turn lead to a series of design
principles and concepts, which we hope will engender conversation
within the design and business community about what it means to
deliver appropriate products and services for emerging markets.

--peter

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