What % above the fold for ads?

28 May 2009 - 3:23pm
5 years ago
1 reply
479 reads
Steven Johnson
2009

Many years ago, I had some ad folks telling me that a 300x250 ad had
to show 1/3 above the fold (1024x768) to be sold as an
"above-the-fold" ad. It was some other fraction for a 160x600.

Either IAB.net doesn't have those details along with their other
specs, or I'm just not finding them.

Does anyone have a link to some kind of industry-wide accepted
standards or guidelines that answers the question: How much of the ad
has to show ATF before it can be sold as being ATF?

Comments

29 May 2009 - 8:57am
amy middleton
2009

Hi Steven. There isn't a standardized pixel definition for "above
the fold" - the specs and placement details (along with pricing,
serving caps, tech requirements, etc) would vary by publisher.

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Posted from the new ixda.org
http://www.ixda.org/discuss?post=42353

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