[EVENT] NYCUPA hosts Mary M. Michaels presenting \"The ROI of Usability\" on Tuesday 6/16

The ROI of Usability: How to Demonstrate the Value of User-Centered
Design Within Your Organization http://nycupa.org

A presentation by Mary M. Michaels of Human Factors International

Tuesday, June 16, 2009
6:30–8:30 p.m. Doors open at 6:00. Please arrive early.

JP Morgan Chase, 277 Park Ave. (betw. 47-48th)
Google Map - http://is.gd/PcBD

Register:
http://www.nycupa.org/20090616?eventId=64879&EventViewMode=EventDetails

How can you convince others that usability efforts are not an added
expense, but can actually save money? Usable designs not only make
people happy, they are good business. If your site is hard to use,
people won’t be able to complete their task or find what they are
looking for.

Mary M. Michaels of Human Factors International
http://www.humanfactors.com explains how good usability means a good
return on investment (ROI), ensuring that dollars are wisely spent,
especially in this difficult economic climate.

Learn how to improve productivity and operational efficiency, while
minimizing support, training, development, and maintenance costs by
focusing on usability. Make the case for usability at
your organization, improve your designs, and demonstrate positive
ROI.

Mary M. Michaels, http://www.humanfactors.com/about/marymichaels.asp
M.B.A., CUA, is a project director and instructor for Human Factors
International (HFI) with 9 years of experience in usability and over
20 years in the IT industry. She is expert in web and intranet user
interface design and usability testing. Her consulting work includes
e–commerce, publishing, financial services, healthcare, IT,
non–profit, education, and government clients. Mary is treasurer for
the New York City chapter of the Usability Professionals’
Association.

Registration Pricing
* Members - $10.00 (USD)
* Non-members - $15.00 (USD)
* Student with I.D. - $5.00 (USD)
Valid student ID required.

Register:
http://www.nycupa.org/20090616?eventId=64879&EventViewMode=EventDetails