Usability analytics tools

11 Jun 2009 - 4:19am
3 years ago
6 replies
711 reads
chrissamms
2009

Hi everyone. Anyone know of any good usability analytics tools out
there? I've had a look a crazyegg.com but not sure about its
effectiveness. I basically want to start proving the ROI of usability
testing. Any help will be really appreciated.

Comments

11 Jun 2009 - 7:39am
Todd Warfel
2003

We do a baseline measurement capturing time, effort, and satisfaction
of 5-6 key scenarios. Then once we have a prototype, we run a test
with the same scenarios measuring time, effort, and satisfaction and
ask them to rate it compared to the previous version.

If the product is something they're using every day, say web-based
email, we'll ask them to rate the prototype compared to the current
web-based application. In other cases, we'll run A/B testing. Have
them run us through one model and rate it, then the other and rate
it. Either way, we get a comparison.

Usually, that's an improvement, but we can also measure damage if it
happens.

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Posted from the new ixda.org
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11 Jun 2009 - 7:38pm
Toby Biddle
2009

Chris,
Try Loop11 (www.Loop11.com). This is a tool that lets you conduct
online, unmoderated user testing. It's in private beta at the
moment, but we've been using it to collect quant usability data,
which is much better to assess ROI with than qual data.

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Posted from the new ixda.org
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12 Jun 2009 - 6:02am
chrissamms
2009

Thanks for your responses everyone. In my search I came across an
interesting article
http://www.boxesandarrows.com/view/web_traffic_analytics_and_user_experience

and presentation
http://www.slideshare.net/lrosenfeld/marrying-web-analytics-and-user-experience?src=related_normal&rel=1233850

It%u2019s interesting how analytics can help you target certain areas
that you can test with users and also use the hard data obtained to
market usability services.

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Posted from the new ixda.org
http://www.ixda.org/discuss?post=42752

12 Jun 2009 - 8:54am
robert.gomes@ui...
2009

Hi,
I was also locking for a solution to the indirect Usability analysis,
especially focussing on Form Performance analytics.
Crazyegg %u2013 which I reviewed was lacking in the Form Requirement.

I am testing www.Clicktale.com tool on my personal site and found
the results very promising.
With the addition of a feedback form, or survey I think we can close
some gaps, and then focus our Usability Testing efforts in the areas
which are demonstrating to be challenging to the prospects that
wonder through our site.
www.Clicktale.com is by far the best in this category due to the FORM
analytics. Try it and please provide some feedback to the group.

http://www.clickdensity.com/ which is about the same as
http://crazyegg.com/
Good Luck.
Rob...

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Posted from the new ixda.org
http://www.ixda.org/discuss?post=42752

13 Jun 2009 - 5:50am
Craig Pickering
2007

I've used Morae from TechSmith which is pretty good but has a bit if a learning curve. They also have UserVue but I have not used it.

http://www.techsmith.com/products.asp

18 Aug 2010 - 3:23pm
mountup
2010

I will check out some of the items in this thread, but wanted also see if anyone has had any experience using http://www.youseeble.com/ ?

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