[Event Reminder] IxDA NYC June 18 - Design Strategy: Building Concentric Circles of Connection: Deadline Tues, June 16th
RSVP will be closed on Wed, June 17th
IxDA NYC invites you to our June 2009 event:
Design Strategy: Building Concentric Circles of Connection A
discussion and working session with ROGER MADER and JAKE SAMUELSON
Please join us for the following discussion and working session to
apply a tiered strategy to your interaction design challenges in a
variety of applications. Noble Desktop will be raffling off a free,
3-day computer graphics training class!
Interaction is connection. But what if you cant connect? How do you
design an interaction for someone who can neither see these words,
nor hear you speak them?
In 1887, that was the challenge confronted by Anne Sullivan as she
attempted to connect a seven year old Helen Keller to a world she
could only feel, only smell. The brilliant connection made feeling
water on one palm while receiving the symbols for it on the other,
has been dramatized as an act of seeming desperation. It was anything
but and produced a monumental breakthrough a complex interaction
combining two sensory experiences to construct a new language.
To the countless beneficiaries of this historic interaction, design
strategy may seem secondary. But an examination of Sullivans
disciplined methods indicates that a thoughtful design strategy
informed possibly even inspired this iconic event.
Effective interaction design calls on a complex web of expertise and
insights from cognitive psychology to interface mapping, from the
arcana of academia to the practical experience we all bring from the
joys and frustrations of our everyday interactions. Examining extreme
users, such as Helen Keller, adds to our design insights. But how
often do we get to step back and ask why? What am I really trying
to achieve with this interaction? Is this the best form of
interaction for my user or is it just the best compromise in a
series of trade-offs? If I was given a blank slate is this the
design I would recommend?
The biggest challenge then, is to challenge ourselves. This session
will discuss ways to relentlessly question our goals, as we march
down a logical hierarchy from the overall design strategy. Or, just
as relevant, we can climb back up the ladder from the interaction to
the overarching objective. And all too often, we discover that the
strategic objective went unstated, the user was never fully
understood, and the broader constituency was never considered.
One way to visualize this process is to consider the rings of
inference used to translate design strategy into tiered design
decisions, tying overall strategy to interaction design. This session
will help you to consider the design process from the bottom up (when
youre already at the stage of interaction design), or top-down
posing a cascading series of design questions: what is the social or
commercial objective? Who are the beneficiaries beyond the end user?
What is each audiences unmet need? What action string is required to
fulfill that need? How can that string be made better, faster,
cheaper, more intuitive? And ultimately, what form of interaction
best serves that function? Participants will be encouraged to share a
current design challenge, and work together to craft a design strategy
that coherently serves the interaction objectives.
The event is free of charge and open to all interested parties.
However, for security reasons, only those on the guest list will be
admitted. Please bring photo ID.
WHEN Thursday, June 18, 2009
6:30 7:00pm Networking and light refreshments, provided by Noble
7:00 8:00pm Presentation
8:00 8:30pm Networking and Conversation
76 Ninth Ave (entrance at 16th street)
New York, NY 10011
Subway: A, C, E or L to 8th Ave and 14th St.
See you there!
The IxDA NYC local leaders
ABOUT OUR SPEAKERS: Roger Mader & Jake Samuelson
A global account executive for Doblin, in the innovation practice of
The Monitor Group, Roger and his design teams work with companies,
particularly in Financial Services and Life Sciences, to discover
emerging and unmet needs, craft design strategies and conceive new
businesses to capture growth ahead of the market.
Roger has designed innovation strategies for a global bank, and a
global pharma company, and the growth strategy for a Big Four
accounting firm. He served as an advisor to the advisory and
investment firm founded by former New York City mayor Rudolph W.
Giuliani. In 1992 Roger co-founded VIA International,
a global consultancy based in London, setting channel and change
strategies to transform some of the worlds best-known companies. He
launched his career as an original member of Accentures Change
Management practice, specializing in design for advanced media, where
he worked extensively for IBM. With co-author, Jeffrey P. Semenchuk,
Roger published From Production to Connection: The New Model for
Market Organization. He holds degrees in Economics and Political
Science from Northwestern University. When time and weather permit,
Roger and his two young sons return to the Atlantic shores of Nova
roger.mader at doblin.com
A consultant in Monitors New York office, Jake Samuelson advises
clients in publishing, media, CPG, professional services,
pharmaceuticals, manufacturing, and energy. His convergence of
marketing and technology strategy helps clients employ collaborative
technology and new media to build brands, increase ROI on marketing
spend, create ideal customer experiences, and improve organizational
efficiency. His recent work involves long-term scenario planning for
corporate and government clients, and strategy for innovative
nonprofits in the emerging social investing field. Leveraging new
media work and many years working in the nonprofit sector, Jakes
current interests lie in helping organizations leverage social media
for social change.
Jake tries to hide his inner geek, despite hosting a blog entitled:
http://www.mygeekyside.com/. He holds a BA with honors in Economics
from Harvard University. When not skateboarding and biking the five
boroughs, Jake is often caught developing his travel start-up.
jacob_samuelson at monitor.com
ABOUT OUR CONTRIBUTOR: Noble Desktop
Noble Desktop provides exceptional computer graphics training in web
design, print design, and video editing. They teach Dreamweaver,
Flash, Fireworks, InDesign, Illustrator, Photoshop and Final Cut Pro
classes on a rolling basis in Soho. They also give numerous free
seminars on topics such as Moving From Print to Web and How to
Send HTML Email. Noble Desktop was recently named the 4th
highest-rated Adobe Certified Training Center in the world, based on
student evaluations. Visit their website at
ABOUT OUR SPONSOR: Google
Named for the mathematical term googol, Google operates web sites
at many international domains, with the most trafficked being
www.google.com. Google is widely recognized as the worlds best
search engine because it is fast, accurate and easy to use. The
company also serves corporate clients, including advertisers, content
publishers and site managers with cost-effective advertising and a
wide range of revenue generating search services. Googles
breakthrough technology and continued innovation serve the companys
mission of organizing the worlds information and making it
universally accessible and useful.
- [Event] IxDA NYC June 18 - Design Strategy: Building Concentric Circles of Connection
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