Reminder: Silicon Valley IxDA Event :: Practicing Innovation Through Innovation Workshops :: Wednesday, June 17, 2009 :: at Yahoo!

16 Jun 2009 - 4:30pm
1398 reads

Please join us Wednesday at this Silicon Valley IxDA event! Jim
Nieters of Yahoo! will speak about "Practicing Innovation Through
Innovation Workshops."

When: Wednesday, June 17, 2009

Socializing: 7:00-7:30 pm

Program: 7:30-9:30 pm

Where: Yahoo! Sunnyvale Campus

Building C, Classroom 5
701 First Avenue
Sunnyvale, CA 94089

Practicing Innovation Through Innovation Workshops
Jim Nieters

As user experience (UX) researchers and designers, we want to design
products that change the world—to engage in strategic design. Often,
though, UX researchers and designers get stuck with incrementalism:
Designing minor, new features for which another functional group has
provided the requirements, expecting UX to design it—whether the UX
team agrees with the product direction or not. Perhaps we find
ourselves immersed in work routines that do not provide us space to
think differently. In this talk, Jim Nieters presents some tools that
foster innovation and can help you get multidisciplinary teams aligned
with your big ideas. First, Jim will talk about ten general principles
that foster innovation. Then, he'll focus on one particular method:
innovation workshops. Jim will help you understand how to lead
innovation workshops—within your companies, design firms, or
universities—that foster collaboration, trust, and free expression.
These workshops enable intensive brainstorming, purposeful play,
design, usability testing, and rapid iteration.

Bio: Jim Nieters is Director of User Experience Design for online
advertiser products at Yahoo!, including search marketing and the open
ad management platform, APT from Yahoo! ( In this role,
he works to ensure the user experience is a strategic differentiator
for the business. Jim conducts innovation workshops at Yahoo! and
teaches members of the UX community at Yahoo! how to conduct
innovation workshops, which they call Yahoo! Design Labs (YoDeLs).

Before moving to Yahoo!, Jim built and led the central UED group at
Cisco and turned it into an internal consultancy that tracked over
$200 million in revenue increases each year based on innovation and
design. He has been a UX design practitioner for more than 15 years
and a UX leader for nine of those years.

Jim specializes in UX organizational leadership, process enhancement,
and organizational transformation. He writes a regular column on
leading UX teams for UXmatters (, "Management
Matters," and speaks frequently at conferences and universities on
innovation and leading UX organizations. Jim particularly enjoys being
part of teams that think big and deliver innovations that change
market dynamics.

Co-sponsors of this event:

• IxDA (Interaction Design Association) Silicon Valley Face to Face

I hope to see you there!

Regards, Pabini

Pabini Gabriel-Petit

IxDA Local Coordinator, Silicon Valley
Co-founder & Emeritus IxDA Board Member

BayCHI IxD BOF Leader

Pabini Gabriel-Petit

Principal UX Architect
Spirit Softworks LLC

Publisher & Editor in Chief

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