> We as designers have a lot to contribute toward thinking through business model implications.
Yes, we definitely do. But there are other people (mba types) who are
eventually responsible for the business models, not us. This distinction is
important because we've been fighting with the 'everyone can design' line of
thinking, haven't we? Just like the average mba can't design. the average
designer can't make money (broad generalization, of course).
Business models do affect User Experience, but this something that we need
to work with the business teams.
> > On Jun 18, 2009, at 1:19 PM, Vishal Iyer wrote: > > Business model is most definitely *not* a part of design >> > > Wow. This statement made me choke on my ale (I'm in London). > > Business model is definitely part of the customer experience, as Jeff Bezos > so admirably pointed out: >http://www.businessweek.com/magazine/content/09_09/b4121034637296.htm > ""Internally, customer service is a component of customer experience," he > says. "Customer experience includes having the lowest price, having the > fastest delivery, having it reliable enough so that you don't need to > contact [anyone]. Then you save customer service for those truly unusual > situations. You know, I got my book and it's missing pages 47 through 58," > he says, breaking into a booming laugh." > > Business model is very much the success of iPod -- the chain of services > that allow you to easily acquire music and get it on your player. > > Business model is the thing thwarting Tivo's success, no matter how > brilliant it's user interface design. > > We as designers have a lot to contribute toward thinking through business > model implications. > > --peter > > > > ________________________________________________________________ > Welcome to the Interaction Design Association (IxDA)! > To post to this list ....... discuss at ixda.org > Unsubscribe ................ http://www.ixda.org/unsubscribe > List Guidelines ............ http://www.ixda.org/guidelines > List Help .................. http://www.ixda.org/help >