Interesting post that puts a LOT of weight on eye-tracking. Ooh
shiney. I'm not sure how the author concludes that if his statistics
aren't valid (sample size = 12) somehow the eye tracking results by
themselves are significant.
It didn't seem like the author was making much of a point other than to say
that people have different attitudes and viewing patterns toward the search
engines. This was more of an exploratory study used to inform future
research areas than anything else.
I replicated the bing.com search for "digital camera" and found my eyes
getting stuck on the sponsored ads directly above the organic results, which
is probably due to the perfect horizontal alignment of that all and a lack
of visual division (other than the slight yellow box). I wonder if this is
an intended effect or not.