As part of an independent study project (U Texas iSchool student),
I'm developing personas to help guide the BBA site redesign efforts.
I have access to a wealth of demographic, survey and web analytics
information and also plan to speak to the undergraduate program
office about their perceptions of the site and its users.
Please send your advice about what questions to ask (undergraduate
business school students) when doing interviews for persona
development. I hope to tease out user goals and behaviors. Examples
Possible questions, so far:
Why do you come the the site?
What do you do when you come to the site?
How do you find information on the site?
What are the things you like most about the site?
What do you like the least about the site?
What would you most like to change about the site?
Is the site easy to use?
Are there other business school sites that you find particularly