Choosing best colors for \"highlighted\" text

22 Jul 2009 - 9:43am
5 years ago
1 reply
1179 reads
stefano
2009

Hi, I have a list of items to sell on a landing page.
>From left to right each item has a clickable thumbnail, the name
(big) followed by the description (small) and a big green button to
buy.
I want to highlight 1 sentence in the description (4 words in a
description of 30 words) and I want the user to read those sentences
as soon as the page load, before the item name, before some other
bold contents in the page.
My idea was to highlight it (background color) with the blue
(#316AC5) that Windows uses when you select any text and make the
text white.
We did several usability tests and it seems to work very good but the
SEO dept says I cannot write any keyword in white as we have a white
background in the page and it could be considered as spam by google.
Tried with a light yellow behind a bold blak but it doesn't work
well as the blue I used before.
Any suggestions for those colors?
I also suggested to use a #FFFFFE (or any very light silver) text on
a that blue background but SEO keeps saying google would consider it
spam as well.
Any idea if this SEO belief is true??

Comments

23 Jul 2009 - 2:33pm
jrrogan
2005

Your SEO person could be right,

The last time I designed SEO, "hidden text" aka "white text" made pages
deprocated in search results.

SEO changes all the time, but I'd err on the side of caution.

Why not try a yellow highlight if it fits in with you're color scheme, it's
the most "outstanding" color in the spectrum.

Rich

On Wed, Jul 22, 2009 at 4:43 AM, stefano <stefanoventurella at gmail.com>wrote:

> Hi, I have a list of items to sell on a landing page.
> >From left to right each item has a clickable thumbnail, the name
> (big) followed by the description (small) and a big green button to
> buy.
> I want to highlight 1 sentence in the description (4 words in a
> description of 30 words) and I want the user to read those sentences
> as soon as the page load, before the item name, before some other
> bold contents in the page.
> My idea was to highlight it (background color) with the blue
> (#316AC5) that Windows uses when you select any text and make the
> text white.
> We did several usability tests and it seems to work very good but the
> SEO dept says I cannot write any keyword in white as we have a white
> background in the page and it could be considered as spam by google.
> Tried with a light yellow behind a bold blak but it doesn't work
> well as the blue I used before.
> Any suggestions for those colors?
> I also suggested to use a #FFFFFE (or any very light silver) text on
> a that blue background but SEO keeps saying google would consider it
> spam as well.
> Any idea if this SEO belief is true??
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--
Joseph Rich Rogan
President UX/UI Inc.
http://www.jrrogan.com

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