I am doing freelance user interface design for an e-commerce web site
which sells protection products against a certain insect.
I strongly recommend that the company avoid using scary pictures of
the insect on their site. I feel the user is already in a state of
panic and that these scare tactics do not promote sales. If the user
sees a picture of the scary bug, I expect it would add to the user's
stress, cause him/her to close the site and look else where for a
1. Do you agree with my claim?
2. Does anyone know where I can find research to back up my claim?