good read: Jonathan Ive on The Key to Apple's Success
27 Jul 2009 - 8:31pm
2 replies
359 reads
Jarod Tang
2007
http://www.businessweek.com/innovate/next/archives/2009/07/jonathan_ive_th.html
"We try not to bring out another product that's just different," he said.
"'Different' and 'new' is relatively easy. Doing something that's genuinely
better is very hard."
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Good reading and this stood out for me:
Ive also had bad news for anyone looking to foster a design or
innovation-driven culture within an enterprise that doesn't at heart
"get" it. Unless the disciplines are acknowledged and embraced as
core values by every employee, they won't gain traction.
rgds,
Dan
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Posted from the new ixda.org
http://www.ixda.org/discuss?post=44155
Couldn't agree more, Alain Breillatt of Pragmatic Marketing wrote a
very elaborate post on why not everyone can innovate like Apple, it
needs a shift in the company's DNA.
http://www.pragmaticmarketing.com/publications/magazine/6/4/you_cant_innovate_like_apple
Sachendra
--
Sachendra Yadav
http://sachendra.wordpress.com
On Tue, Jul 28, 2009 at 6:08 AM, Daniel Szuc<dszuc at apogeehk.com> wrote:
> Good reading and this stood out for me:
>
> Ive also had bad news for anyone looking to foster a design or
> innovation-driven culture within an enterprise that doesn't at heart
> "get" it. Unless the disciplines are acknowledged and embraced as
> core values by every employee, they won't gain traction.
>
> rgds,
> Dan
>
>
> . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
> Posted from the new ixda.org
> http://www.ixda.org/discuss?post=44155
>
>
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