[Event] IxDA NYC - Thurs, August 13 - Prototyping for UX Practitioners
3 Aug 2009 - 9:53pm
3 years ago
Ever had a moment when you’re presenting your detailed design work and you
get an unenthusiastic "Is that it?" from your audience?
This can sometimes happen when a project has been in design development
without conceptual feedback or consensus-building. We often move forward
rapidly with our detailed design work due to time pressure. Sure, we
incorporate our assumptions about the users, their needs, the technology,
and the business. But those assumptions need to be validated early and often
(with stakeholders and end users) to ensure success.
Prototyping -- building a mockup of a design to validate its direction --
has never been easier. Designers today have a plethora of tools for every
stage of the development process. New techniques make it fast and easy to
get a design working, allowing you to effectively communicate your
intentions to others.
We've invited Todd Zaki Warfel, author of the upcoming book “A
Practitioner's Guide to Prototyping”, to give us a comprehensive overview of
the prototyping landscape. You'll see the full gamut of prototyping
also lead participants in a hands-on paper prototyping exercise to
demonstrate the amazing power of paper.
The event is free of charge and open to all interested parties. However, for
security reasons, only those on the guest list will be admitted. Please
bring photo ID.
ABOUT THE SPEAKER
Todd Zaki Warfel, founder and principal designer at Messagefirst, has been
designing products and services for over 15 years. Todd’s clients have
included fortune 500 companies like AT&T Wireless, Bankrate, Citibank, and
Comcast, as well as smaller companies like Numara and rPath. An
internationally recognized thought leader on research and design, and member
of the Web Standards Project Education Task Force, he has spoken at
conferences and taught workshops around the globe.
His upcoming book, Practical Prototyping (Rosenfeld Media) will discuss how
prototypes are more than just a design tool and show you how to use
prototyping to create a common language, market a product, gain internal
buy-in, and test feasibility with your development team. Anticipated
publication is in 2009.
Todd currently lives in Philadelphia, blogs at toddwarfel.com, and twitters
ABOUT OUR LOCATION SPONSER
For more than 100 years, Pace University has been preparing students to
become leaders in their fields by providing an education that combines
exceptional academics with professional experience and the New York
advantage. Pace has three campuses, in New York City, Westchester, and White
Plains. A private metropolitan university, Pace enrolls approximately 13,500
students in bachelor’s, master’s, and doctoral programs in the Dyson College
of Arts and Sciences, Lienhard School of Nursing, Lubin School of Business,
School of Education, Seidenberg School of Computer Science and Information
Systems, and School of Law.
The Interaction Design Association (http://www.ixda.org) is a
member-supported organization committed to serving the needs of the
international interaction design community. With the help of more than
10,000 members worldwide, we provide a network for advancing the discipline
of interaction design. IxDA was founded in 2003 as an online discussion list
and in just five years the organization has grown to include over 60 local
groups worldwide and an annual global conference on interaction design for
As one of the largest local groups, IxDA NYC produces monthly face-to-face
events for Interaction Design and User Experience professionals who create
systems and products of all types: web, desktop, mobile, consumer
electronics, digitally-enhanced environments, etc. If you'd like to know
more, please email nyc-local at ixda.org.