REMINDER: [EVENT] IxDA NYC - Thurs, August 13 - Prototyping for UX Practitioners

10 Aug 2009 - 10:06am
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One last reminder for Thursday's event. If you haven't gotten a chance
to sign up, you'll want to do so soon. Look forward to seeing everyone

Ever had a moment when you’re presenting your detailed design work and
you get an unenthusiastic "Is that it?" from your audience?

This can sometimes happen when a project has been in design
development without conceptual feedback or consensus-building. We
often move forward rapidly with our detailed design work due to time
pressure. Sure, we incorporate our assumptions about the users, their
needs, the technology, and the business. But those assumptions need to
be validated early and often (with stakeholders and end users) to
ensure success.

Prototyping -- building a mockup of a design to validate its direction
-- has never been easier. Designers today have a plethora of tools for
every stage of the development process. New techniques make it fast
and easy to get a design working, allowing you to effectively
communicate your intentions to others.

We've invited Todd Zaki Warfel, author of the upcoming book “A
Practitioner's Guide to Prototyping”, to give us a comprehensive
overview of the prototyping landscape. You'll see the full gamut of
prototyping techniques, from paper to JavaScript and everything in
between. Todd will also lead participants in a hands-on paper
prototyping exercise to demonstrate the amazing power of paper.

The event is free of charge and open to all interested parties.
However, for security reasons, only those on the guest list will be
admitted. Please bring photo ID.

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Thursday, August 13, 2009
6:30 - 7:00 p.m. Networking and light refreshments
7:00 - 8:30 p.m. Discussion

Please plan to arrive by 7:00 p.m. as the security desk will close at that time.

Pace University
One Pace Plaza
New York, NY 10038

Be sure to enter via the Spruce Street entrance. Well will be on the
Level B of the building.

Subway: 2/3, A/C, 4/5/6, N/R

Todd Zaki Warfel, founder and principal designer at Messagefirst, has
been designing products and services for over 15 years. Todd’s clients
have included fortune 500 companies like AT&T Wireless, Bankrate,
Citibank, and Comcast, as well as smaller companies like Numara and
rPath. An internationally recognized thought leader on research and
design, and member of the Web Standards Project Education Task Force,
he has spoken at conferences and taught workshops around the globe.

His upcoming book, Practical Prototyping (Rosenfeld Media) will
discuss how prototypes are more than just a design tool and show you
how to use prototyping to create a common language, market a product,
gain internal buy-in, and test feasibility with your development team.
Anticipated publication is in 2009.

Todd currently lives in Philadelphia, blogs at, and
twitters @zakiwarfel.

For more than 100 years, Pace University has been preparing students
to become leaders in their fields by providing an education that
combines exceptional academics with professional experience and the
New York advantage. Pace has three campuses, in New York City,
Westchester, and White Plains. A private metropolitan university, Pace
enrolls approximately 13,500 students in bachelor’s, master’s, and
doctoral programs in the Dyson College of Arts and Sciences, Lienhard
School of Nursing, Lubin School of Business, School of Education,
Seidenberg School of Computer Science and Information Systems, and
School of Law.

The Interaction Design Association ( is a
member-supported organization committed to serving the needs of the
international interaction design community. With the help of more than
10,000 members worldwide, we provide a network for advancing the
discipline of interaction design. IxDA was founded in 2003 as an
online discussion list and in just five years the organization has
grown to include over 60 local groups worldwide and an annual global
conference on interaction design for interaction designers.

As one of the largest local groups, IxDA NYC produces monthly
face-to-face events for Interaction Design and User Experience
professionals who create systems and products of all types: web,
desktop, mobile, consumer electronics, digitally-enhanced
environments, etc. If you'd like to know more, please email
nyc-local at

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See you there!
The IxDA NYC Local Leaders

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