good read, Designers must deliver not just beautification, but substantial change

“The people in business must understand
<http://feedproxy.google.com/%7Er/Inspireux/%7E3/2IbUwNjQIzY/>what they can
achieve with designers. Designers have to understand that they really must
deliver to business not just beautification, or another form of it, but
substantial change.” – Hartmut Esslinger

The remaining problems lays what's substantial change, different designer
may hold different opinions, :).

Cheers,
-- Jarod
--
http://designforuse.blogspot.com/