good read, Designers must deliver not just beautification, but substantial change

10 Aug 2009 - 7:54pm
680 reads
Jarod Tang

“The people in business must understand
<>what they can
achieve with designers. Designers have to understand that they really must
deliver to business not just beautification, or another form of it, but
substantial change.” – Hartmut Esslinger

The remaining problems lays what's substantial change, different designer
may hold different opinions, :).

-- Jarod

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