Statistics about user drop offs when faced with unencrypted site message from the browser

12 Aug 2009 - 2:20pm
571 reads
LFrancis
2009

Has anyone come across statistics or observations in user studies about how
people react to the Security Warning message (The information you have
entered is to be sent over an unencrypted connection and could easily be
read by a third party.)

I have a client whose site elicits this message when people are answering
quiz questions. They do not consider the tombstone information (name,
address, email etc...) to be the kind of information that requires
encryption. Financial information, passwords etc... yes, but basic tombstone
info...no.

What I am wondering is if the user community feels the same way? Do people
resist interacting with a site that collects any information about them,
especially address and contact info, that isn't encrypted? Especially the
older demographic?

Can anyone point to statistics or a study that would support that it isn't
an issue, or if it is?

Thanks for your ideas and opinions and help.

Linda

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