Examples of pre-login \"soft personalization\"?

14 Aug 2009 - 1:20pm
7 years ago
3 replies
918 reads
Audrey Crane

I'm looking for examples of personalization that happens when a user
has not yet logged in, either via cookies, geo location by IP
address, or flash cookies ("local shared objects").

Examples I have so far are:
- Amazon's home page, if you've ever logged in before
- Google local results in standard search result page
- ads everywhere

Any other ways to personalize w/o requiring login technically?
Any other names for this? Profiling?
Any other favorite examples?

Thanks in advance...


14 Aug 2009 - 4:36pm
John Yuda

I'm not sure if I'd call it personalization, but I've been to sites
that check the browser language preferences via the HTTP header and
serve different things based on that (usually just serving in the
correct language, but between language preferences and IP, you can
make a guess as to where the user is located.)

Mozilla checks your language and OS and offers the correct version of
Firefox for download above the fold on their page (with a link to get
to additional versions of the software).

Emusic does something similar to Amazon, in that they'll make some
music recommendations based on things you've looked at before, even
if you're not currently logged in (I assume this is tracked with
cookies, but I haven't dug very deeply).

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