We don't make consumer products, hence no need for a User Centered Design development process.
26 Aug 2009 - 9:47am
5 years ago
On Mon, Aug 24, 2009 at 08:59, Ali Naqvi<Ali at amroha.dk> wrote:
> Time and time again I am being told that a user centered design > development process isn't needed in our company since we do not make > consumer products.
This is an obvious strawman’s argument (one may call it even simply
bullshit). Apart from ‘users’ not being equivalent to ‘consumers’:
Your products are still used by *humans*. And even if they were just
used by machines, they will most probably make contact with humans
somewhere in the process chain. Whatever: complementing the
engineering with a design process holds a potential to make the
products more successful. Even more so if design is not understood as
something applied to just products/objects but to a whole process,
including e.g. service and other interfaces to your organisation’s
> A manager said last week: "We are a technology driven corporation > and that is why we are so successful".
Which is actually a weak argument, with fallible hidden assumptions.
Good technology and good design are NOT mutually exclusive. Quite in
contrary: design is most often a catalyst for technology. And besides,
said manager most probably has no comparative figures to support this
statement as an argument against implementing more design in the
BTW: IMHO one should not get too much into measuring design success by
economical figures, though – controllers already hold far too much
power in many organisations, and executives with an accountant's
instead of an entrepreneur's mindset will give you a hard time if
something goes wrong on the market, even if it may not be design's
fault. (This does certainly not imply that design could not be
evaluated, mind you.)
With all this said: given your email I'd guess that you might need
much energy, patience, diplomacy(!), and a good strategy to overcome
the obvious reluctance against implementing design in your
organisation. (Hope I was reading your intentions correctly between
the lines - if so: good luck!)