> *As an aside, I think it's interesting that many of your arguments > against eyetracking could also be leveled against clickstream > analysis / clickmaps, etc... I am amazed at how willing clients are > to believe that this data is meaningful on its own.
Yeah. I've had "discussions" with a few people recently about
Them: "Look everybody's clicking here where Y is - we want them to do
X. We should move X to Y's location"
Me: "Erm.... maybe it's because they want X? Or the language talking
about Y is wrong? Or..."
Them "Look - this person has been on the verge of clicking on this
area for ages. Look at them wiggle the mouse around".
Me "Did you ask them?" (turns out the person in question was stopping
his over-eager laptop screen dimming kicking in while he read the text
in the body of the document)
Then again - at least clicks are (usually) instances of somebody
actually wanting to interact with something. They've been a great tool
for helping demonstrate that bits of the interface that look
"clickable" should actually do something useful (or not look like they
should be clicked on.)