[EVENT] "A Fine Line: How Design Strategies Can Shape the Future of Businesses" Book Reading with Hartmut Esslinger, SEPTEMBER 26th, 2009/12:30PM - 2:30PM

9 Sep 2009 - 5:45am
1415 reads
Itamar Medeiros
2006

Founder of global design and innovation firm frog design, Hartmut Esslinger,
will discuss his new book, "A Fine Line--How Design Strategies Can Shape the
Future of Businesses." Esslinger's hugely influential 40-year career and
portfolio includes revolutionary products like Apple's Mac computer,
Lufthansa's brand and fleet image, LV's brand aesthetic and much more. He'll
be joined by speakers from Kunal Sinha, Executive Director- Discovery,
Ogilvy & Mather and Friedhelm Engler, Design Director from Patac.

Moderator:
Ying Zhang, General Manager, frog shanghai

Date:
Sept 26 (Sat), 2009

Time:
12:30 pm - 2:30 pm

Venue:
Post, 2/F, No.10, The Club House of the Lakeville Regency,
Lane 168 Shun Chang Road,
Luwan district,
Shanghai 200021 China

Seats: *Frog will reserve 10 seats for IxDA members *(brunch menu offer by
POST, price range around 50 RMB): if you're interested in joining the event,
please reply to this email as soon as possible, so that I can let them know.

[image: cid:image001.jpg at 01CA3148.8B55E8F0]

If you are interested to know more about the frog 40 celebration, please
visit http://designmind.frogdesign.com/events/

About frog design

frog design is a global innovation firm. We help the world’s leading
companies create and bring to market meaningful products, services, and
experiences. Our multidisciplinary process reveals valuable consumer and
market insights and delivers lasting, hu­manizing solutions. With a team of
more than 400 designers, we deliver fully convergent solutions that span
multiple technologies, platforms, and media across a broad spectrum of
industries, including consumer electronics, telecommunications, healthcare,
media, education, finance, retail, and fashion. Our clients include Disney,
GE, HP, Logitech, Microsoft, MTV, Seagate, Yahoo!, and others. Founded in
1969, frog is headquartered in San Francisco, California, with studios in
Austin, Texas; New York, New York; San Jose, California; Seattle,
Washington; Milan, Italy; Amsterdam, The Netherlands; Stuttgart, Germany;
and Shanghai, China

{ Itamar Medeiros } IxDA Local Coordinator, Shanghai

The Interaction Design Association (IxDA) is a
member-supported organization committed to serving
the needs of the international interaction design
community. Subscribe to the IxDA discussion list
to discuss issues, theories and methods about
interaction design practice.

about ::: http://www.ixda.org/about.php
join ::: http://www.ixda.org/discuss.php
email ::: shanghai-local at ixda.org
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