Apple's Knowledge Navigator video. Keep in mind this was produced
in 1987 and predicts a number of technologies and experiences that
have since become a reality, including the web itself, Google, social
networking, tablet PCs... http://www.youtube.com/watch?v=3WdS4TscWH8&fmt=18
And this insurance company story shared by Jared Spool at UI13:
An insured home and car owner, having just had a tree fall on their
garage, will log into the site, explain the damage, upload pictures,
and get initial claim approval to start temporary repairs and get a
rental car all within a few minutes.
Within the next 24 hours, inspection appointments and a detailed
damage assessment are scheduled and reviewed, and the repairs are
underway within 48 hours.
All the payments are handled electronically from the insurance
company, with a single NET-60 bill sent to the policy holder for the
The idea of a good experience vision is that it is a story everyone
in an organization can remember, and empowers people at all levels to
make daily decisions knowing whether they are moving closer to or
farther from the vision.