Google Fast Flip

16 Sep 2009 - 2:41pm
6 years ago
4 replies
2669 reads
Jonathan Cohen

"Fast Flip is a new reading experience that combines the best
elements of print and online articles. Like a print magazine, Fast
Flip lets you browse sequentially through bundles of recent news,
headlines and popular topics, as well as feeds from individual top

I like the addition of recommended and popularity filters, which I
hope spread to other Google products. (hint hint Google Reader)

For me, Flip isn't useful so far. Its thumbnails of full pages
don't convey much information. They're mostly dominated by
illegible text; photos, fonts, and layout noise stand out.

Google might be onto something here -- scanning thumbnails might be
faster than scanning titles and descriptions -- but for this
interface to be useful I wonder if content providers need to up the
size for headlines and images.

What do you think?


16 Sep 2009 - 2:57pm

Google Fast Flip works (and looks) just fine on my laptop, but the place where I'd actually use it is my phone (an iPhone, to be specific).

Unfortunately, I have the same issues as Jonathan - it looks cool until you realize that the text is so obscured you can't even skim the first line of an article. I've tried it a few times now, and each time I close the window in frustration rather than clicking through to an article.

16 Sep 2009 - 3:21pm
David Bamford

I think where Google excels is in identifying obvious cognitive skills
that might be overlooked by standard web conventions.

For me the immediacy of clicking quickly through articles offers a
comfortable affordance of browsing presentations of images and
typography that convey the character of the article as well as the

When you look at the type treatments of People and US you expect a
certain kind of trash and when you see the masthead of the "grey
lady" (NYTimes) you have a feeling of a slightly more trusted

Often while looking through Google links of stories I'll pick one
for the title not knowing that I am going to a blog or less than
trusted publication. I think it is a good experiment and I'll watch
it closely.

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Posted from the new

17 Sep 2009 - 8:30am
Ruairi Doyle

>From an immediacy and user experience point of view I feel this is a
really strong product.

However, page flipping through website screenshots that's on the
Fast Flip labs page just doesn't do it justice.

If or when Fast Flip is extended to digitised print content and other
areas like photos etc it could be really useful..


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Posted from the new

17 Sep 2009 - 10:16am
Jonathan Cohen

Hey Bailey - Did you click on one of the thumbnails yet? You can cycle
through full page thumbnails (oxymoron), one at a time.

Here's wishing for a version -- larger thumbnails, fewer categories --
that merges the best of both.

On Sep 17, 2009, at 11:06 AM, Bailey Steinfadt wrote:

> The first thing I noticed was that a page doesn't fit onto my
> screen. What's the point in being able to flip quickly through pages
> like this if you have to scroll to see the entire page? It just
> feels like I have to scroll vertically AND horizontally.

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