e-Commerce detail page design

17 Sep 2009 - 6:49am
5 years ago
5 replies
2216 reads
Porter Langdon
2009

I'm redesigning a detail page for a consumer electronics product and
am looking for some inspiration.

What companies/products do you feel are great examples of detail page
design? Who has the most persuasive, engaging content and the best
presentation of that content?

Thanks in advance,
Porter

Comments

17 Sep 2009 - 7:47am
Anonymous

Make raw sketches, show it to some people if they understand it. Improve, and show it again. This way you create your own great example of a detale page design.

17 Sep 2009 - 10:37am
Paul Bryan
2008

People looking at product detail pages are in the middle of some
larger life context that brings them there and impacts their
decision-making. The design strategy needs to take into account the
product-finding and decision-making criteria that customers have
carried with them to the detail page in order to provide them with
the ingredients for a successful transaction, or to get a high
priority in the consideration set.

With that caveat out of the way, and purposely omitting my clients,
some of my favorite detail pages include:

Ikea, Williams-Sonoma, Crate & Barrel, REI %u2013 Clean, simple,
allow customers to fall in love with the product; however, their
categories require fewer specs than your category

Sears %u2013 Lots of e-comm functionality and content (ratings,
share, call for questions, buy online pick up in store), but plain,
clear, balanced presentation. Also, MySears is quietly building
social media mass in the background and is organized by product
category; however, the tunnels seem to be one-way between catalog and
discussion.

Victoria%u2019s Secret %u2013 Excellent handling of multi-sku
purchases, on-brand interactions and imagery; however, lacking image
options of their e-commerce competitors

Best Buy %u2013 clear modal segmentation, click to call and call me
options, relevant buying guides; however, too much visual noise and
missing connections between product details and buying guides

Amazon.com %u2013 outstanding crowdsourced content; however,
seemingly random barrage of related products (outside of the
stats-driven customer purchase info)

Toys R Us %u2013 clear paths for online vs. store purchases; however,
no clear %u201Carrive by%u201D date, and lacking safety info that I
think their category needs

Paul Bryan
Usography Corp. (www.usography.com)
Blog: www.virtualfloorspace.com
Linked In: http://www.linkedin.com/in/uxexperts

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17 Sep 2009 - 9:05am
Anonymous

I worked on highly detailed product pages for
invitationconsultants.com. This would be an example with an extreme
amount of options and customization processes.

We spent a lot of time researching, improving and also determining
what we were competing against in order to excel.

Hope this helps!

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17 Sep 2009 - 7:58am
MediaMetrics India
2009

Hi,

http://tutorialblog.org/20-of-the-best-ecommerce-websites/
http://dzineblog.com/2008/05/20-well-designed-ecommerce-websites.html
http://store.apple.com/us
http://www.time.com/time/digital/reports/ecommerce/25best.html

Check these, you would be able to nail any of the concept and start
your own way of designing. I certainly understand the need of a
kickstarter, i am sure one among the website given in above url's
would serve the purpose.

Hope this information is useful. Let me know incase you need any
further information.

Sathish Sampath
www.sathishsampath.com

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20 Sep 2009 - 4:09pm
Jared M. Spool
2003

On Sep 17, 2009, at 7:49 AM, Porter Langdon wrote:

> What companies/products do you feel are great examples of detail page
> design? Who has the most persuasive, engaging content and the best
> presentation of that content?

I've watched hundreds of people shop for electronics online and have a
pretty good idea of what it takes to develop great product detail pages.

If you want a best-of-breed site, I'd start with Crutchfield. In our
studies, their site outsells others by a factor of 2.5. (Average order
size is 237% above average, which is downright amazing.)

However, you'll notice something important when you look at their site
-- it's rich in content. Nothing vendor supplied. All developed inhouse.

If you want great product pages, you'll need to commit to great content.

Jared

Jared M. Spool
User Interface Engineering
510 Turnpike St., Suite 102, North Andover, MA 01845
e: jspool at uie.com p: +1 978 327 5561
http://uie.com Blog: http://uie.com/brainsparks Twitter: @jmspool

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