nice read: On Apple's connection with the consumer
22 Sep 2009 - 5:18am
3 years ago
It may help resolve some long fights over Apple's design philosophy ?
" "We did iTunes because we all love music. We made what we thought was the
best jukebox in iTunes. Then we all wanted to carry our whole music
libraries around with us. The team worked really hard. And the reason that
they worked so hard is because we all wanted one. You know? I mean, the
first few hundred customers were us.
"It's not about pop culture, and it's not about fooling people, and it's not
about convincing people that they want something they don't. We figure out
what we want. And I think we're pretty good at having the right discipline
to think through whether a lot of other people are going to want it, too.
That's what we get paid to do.