Free Webinar - The Science and Art of Persuasive Design

24 Sep 2009 - 2:12pm
1137 reads
Deena Watson

I'd like to share information with IxDA members about a series of
Webinars my company is hosting. The link below will take you to our
Webex site where you can register for the Webinar below or any of our
upcoming Webinars. If you are interested, we are also posting these on
the Webinars page of our site

Register at:

Registration is free and open to all. I hope to see some IxDA members

October 7, 2009 - The Science and Art of Persuasive Design

The secrets to influencing your audience to do the right thing

Presenter: John Whalen, Director, User Experience & Design, e.magination

Time: 2:00 pm - 3:00 pm EST

Fee: Free! Limited availability so register early.

Click Here to register for this Webinar. <>


Humans are far from perfectly logical. There have been a slew of new
books out there linking what Psychologists have known for years with our
everyday behavior. However, we're only just beginning to use some of
these principles effectively online. Find out what the principles are,
and how you might be able to put them to work for you.

What You Will Learn:

* What is persuasive design? What are keys to being persuasive?

* What is the business benefit of using Persuasive Design?

* How do I get started?

* How will I know if I'm successful?

* Where can I learn more?

Who Should Attend:

* Senior Marketing Staff

* Web/Content Strategists

* Strategic Communicators


* Intermediate

About John Whalen:

John Whalen has a PhD in Cognitive Science with 10 years of
User-Centered Design experience. John's specialty is improving user
experience using a mix of one part in-depth user study, one part
business needs, and one part use of expert knowledge of human vision,
visual attention, memory and language. John has experience working with
Fortune 500 clients in the financial, healthcare, eCommerce and
government verticals. John's latest research interests are how social
networking is influencing online activities, the extent to which
persuasive design will impact user behavior, and measuring the user
experience using eye tracking and neuro-marketing techniques.

About emagination:

e.magination is a full service Web presence and application development
firm offering persuasive design brought to life by innovative use of
technology. Our experience spans multiple industries, serving
commercial, association and government clients, varying in size from
small start-up organizations to Fortune 100 companies. Since our
founding in 1992 we have produced more than 700 websites and
applications, growing to be Baltimore's biggest design firm.

Deena Watson
Director, Brand Communications

e.magination <>
1030 Hull Street :: Cascade Building Suite 300 :: Baltimore, MD
tel 410.234.1500 x242 :: fax 410.234.1485


e.magination is a design services firm. We use design thinking to create
websites, web-based applications and digital products that are optimized
for the user experience and that help companies and brands connect with
people online.


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