Please join AIGA Philadelphia and PhillyCHI in welcoming Nathan
Shedroff to Philadelphia. Nathan will help kick off DesignPhiladelphia
by presenting a discussion of design, business, and sustainability,
and the connections between them, in a clear and easy way that will
inspire you to integrate these perspectives, techniques, and tools
into your practice. This event is free and open to the public.
About the Presentation
Sustainable Design Strategy
The worlds of design (and design thinking), business (and strategy),
and sustainability are drawing ever more tightly together. To approach
either perspectives without the others is becoming less possible and
more important. Nathan Shedroff will make these domains, and the
connections between them, clear and easy to follow and inspire you to
integrate these perspectives, techniques, and tools into your practice.
About the Presenter
Nathan Shedroff is one of the pioneers in Experience Design, an
approach to design that encompasses multiple senses and requirements
and explores common characteristics in all media that make experiences
successful, as well as related fields, Interaction Design and
Information Design. He speaks and teaches internationally and has
written extensively on design and business issues, including,
“Experience Design 1” and “Making Meaning.” Nathan is a serial
entrepreneur, works in several media, and consults strategically for
companies to build better, more meaningful experiences for their
customers. His latest book, “Design is the Problem” from Rosenfeld
Media, is an exhaustive primer on sustainable design.
Lately, Nathan has spent a lot of time building strategies for start-
ups and established firms using a variety of online technologies to
deliver new solutions that enhance and evolve their online brand,
develop new offerings, and enhance their customer relationships. He
also consults on corporate strategies for sustainability since earning
his MBA in Sustainable Management.
About Our Sponsors
Graphic and Interactive Design Program at Tyler School of Art
GAID at Tyler School of Art is known for the quality and rigor of its
BFA and MFA programs. GAID’s mission is to educate designers who
aspire to practice design for communication at the most creative
levels of the profession. Tyler’s graduates are working in all areas
of the design industry.
The GAID facilities in Tyler’s new home on Temple’s main campus are
spacious and state-of-the art. Tyler students have ready access to a
rich array of academic courses. The proximity to students from
Temple’s many programs in academics and the arts offers the breadth of
experience that is essential to the designer’s education. To learn
more about GAID, visit: http://www.temple.edu/tyler/gaid.html.
Bresslergroup develops innovative product solutions via integrated
user research, interaction and industrial design and production
engineering. Since its founding in 1970, Bresslergroup has won more
than 80 major design awards including IDEA, MDEA, iF Hanover and
Appliance Design. Bresslergroup has also authored more than 120
patents. For more information, please visit: http://bresslergroup.com/.
About AIGA Philadelphia
AIGA, the professional association for design, is the premier place
for design—to discover it, discuss it, understand it, appreciate it,
be inspired by it.
AIGA’s mission is to advance designing as a professional craft,
strategic tool and vital cultural force. AIGA stimulates thinking
about design through journals, conferences, competitions and
exhibitions; demonstrates the value of design to business, the public
and government officials; and empowers the success of designers at
each stage of their careers by providing invaluable educational and
Founded in 1914, AIGA remains the oldest and largest professional
membership organization for design. AIGA now represents more than
22,000 design professionals, educators and students through national
activities and local programs developed by 64 chapters and 240 student
groups. AIGA is a nonprofit, 501(c)(3) educational institution.
PhillyCHI is the Philadelphia region’s chapter of the ACM SIGCHI, an
interdisciplinary academic and professional group interested in Human-
Computer Interaction, User Experience, Usability, and other related
disciplines. PhillyCHI holds monthly meetings and socials to network
and discuss current topics in HCI. Learn more at http://phillychi.acm.org