Defining a UX vision

2 Oct 2009 - 10:48am
4 years ago
5 replies
5368 reads
Brian Mila
2009

Does anyone have any samples of a good UX vision statement? Everyone
talks about how important it is to have a good UX vision, but I
can't find anything that defines exactly what a "good UX vision"
is. I've been trying to develop one from scratch and I'm not sure
how it should be structured or what it should contain. Should it
contain specifics like "we need a dedicated UX group in our company
that all our design teams can use"? I don't want it to be
product-centered, because we build a whole range of applications.
And I want something more tangible than just "We want to deliver
high-quality, responsive applications that are developed with a
user-centered focus."

Brian

Comments

2 Oct 2009 - 3:14pm
Thomas Petersen
2008

Then you need to define principles for what constitutes good product
design from a UX point of view.

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
http://www.ixda.org/discuss?post=46323

2 Oct 2009 - 3:36pm
dirtandrust
2008

Not much out there, it's true, probalby because Interaction Design as
a discipline is relatively new. However, all is not lost - two ideas:

1. This site has a good explanation and a basis for a vision:
http://www.ixda.org/en/about_ixdg/what_is_interaction_design.shtml

2. Go to http://www.cooper.com and digest all the content there.

Where I work we've created a vision statement but it's particular
to our situation which is medical software. I think that's why there
aren't many sources for what you're looking for, it's like a
business plan because it's unique to your design group and unique to
your company.

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
http://www.ixda.org/discuss?post=46323

3 Oct 2009 - 5:40pm
Jim Leftwich
2004

Here's a link to a .pdf of "Design Vision: A Conversation About The
Role Of Design Leadership," which is the dialog between Luke
Wroblewski (http://www.lukew.com), Bob Baxely
(http://www.baxleydesign.com/), Dirk Knemeyer (http://knemeyer.com/),
and myself (http://www.orbitnet.com), all veteran Interaction
Designers with experience spanning a wide variety of software,
products, and systems. We discuss many aspects of how vision and
design leadership have played out in our careers, some of which have
been more than 25 years long.

http://www.lukew.com/resources/articles/DesignVision.pdf

Our dialog is practiioner informed and aimed. It reflects the many
issues we've encountered, llessons we've earned, and insights
we've come to understand over our lengthy and varied practitioner,
management, and business careers in the field of Interaction Design.

The dialog doesn't particularly boil the complexity of Design,
Design Vision, and Design Leadership down to simple statements, but
provides a comprehensive overview from our experiences and
perspectives.

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
http://www.ixda.org/discuss?post=46323

6 Oct 2009 - 10:26am
Peter Merholz
2004

Henning Fischer, design strategist at Adaptive Path, was interviewed
about "developing a mission statement" and discusses a tool we use
frequently at Adaptive Path, the mad-lib like elevator pitch. It's a
place I begin when crafting a vision statement.
http://www.redesign.creativecomponent.com/podcast-interview-with-henning-fischer-developing-a-mission-statement/

I'm also partial to experience principles as a way of articulating a
UX vision. We posted a detailed explanation of our work with http://smart.fm/
, including experience design principles we developed for them:
http://www.adaptivepath.com/blog/2009/07/22/smartfm-goals/

When defining a UX vision, take to heart the suggestions in the book
MADE TO STICK, about how ideas are made sticky. Too often UX visions
are abstract and formless.

As part of making the vision concrete, it's important to get away from
words and towards pictures and other more concrete means of
expression. We typically create a "vision prototype" to embody the
vision and principles, to make tangible the strategy.

--peter

On Oct 3, 2009, at 3:40 PM, Jim Leftwich wrote:

> Here's a link to a .pdf of "Design Vision: A Conversation About The
> Role Of Design Leadership," which is the dialog between Luke
> Wroblewski (http://www.lukew.com), Bob Baxely
> (http://www.baxleydesign.com/), Dirk Knemeyer (http://knemeyer.com/),
> and myself (http://www.orbitnet.com), all veteran Interaction
> Designers with experience spanning a wide variety of software,
> products, and systems. We discuss many aspects of how vision and
> design leadership have played out in our careers, some of which have
> been more than 25 years long.
>
> http://www.lukew.com/resources/articles/DesignVision.pdf
>
> Our dialog is practiioner informed and aimed. It reflects the many
> issues we've encountered, llessons we've earned, and insights
> we've come to understand over our lengthy and varied practitioner,
> management, and business careers in the field of Interaction Design.
>
> The dialog doesn't particularly boil the complexity of Design,
> Design Vision, and Design Leadership down to simple statements, but
> provides a comprehensive overview from our experiences and
> perspectives.
>
>
> . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
> Posted from the new ixda.org
> http://www.ixda.org/discuss?post=46323
>
>
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
> To post to this list ....... discuss at ixda.org
> Unsubscribe ................ http://www.ixda.org/unsubscribe
> List Guidelines ............ http://www.ixda.org/guidelines
> List Help .................. http://www.ixda.org/help

6 Oct 2009 - 12:50pm
Mark Schraad
2006

The Harvard Business Review has a couple of excellent papers on building
elevator pitches.
Or you could use this if you are in a hurry:
http://www.alumni.hbs.edu/careers/pitch/

Mark

On Tue, Oct 6, 2009 at 10:26 AM, Peter Merholz <peterme at peterme.com> wrote:

> Henning Fischer, design strategist at Adaptive Path, was interviewed about
> "developing a mission statement" and discusses a tool we use frequently at
> Adaptive Path, the mad-lib like elevator pitch. It's a place I begin when
> crafting a vision statement.
>
> http://www.redesign.creativecomponent.com/podcast-interview-with-henning-fischer-developing-a-mission-statement/
>
> I'm also partial to experience principles as a way of articulating a UX
> vision. We posted a detailed explanation of our work with http://smart.fm/,
> including experience design principles we developed for them:
> http://www.adaptivepath.com/blog/2009/07/22/smartfm-goals/
>
> When defining a UX vision, take to heart the suggestions in the book MADE
> TO STICK, about how ideas are made sticky. Too often UX visions are abstract
> and formless.
>
> As part of making the vision concrete, it's important to get away from
> words and towards pictures and other more concrete means of expression. We
> typically create a "vision prototype" to embody the vision and principles,
> to make tangible the strategy.
>
> --peter
>
>
> On Oct 3, 2009, at 3:40 PM, Jim Leftwich wrote:
>
> Here's a link to a .pdf of "Design Vision: A Conversation About The
>> Role Of Design Leadership," which is the dialog between Luke
>> Wroblewski (http://www.lukew.com), Bob Baxely
>> (http://www.baxleydesign.com/), Dirk Knemeyer (http://knemeyer.com/),
>> and myself (http://www.orbitnet.com), all veteran Interaction
>> Designers with experience spanning a wide variety of software,
>> products, and systems. We discuss many aspects of how vision and
>> design leadership have played out in our careers, some of which have
>> been more than 25 years long.
>>
>> http://www.lukew.com/resources/articles/DesignVision.pdf
>>
>> Our dialog is practiioner informed and aimed. It reflects the many
>> issues we've encountered, llessons we've earned, and insights
>> we've come to understand over our lengthy and varied practitioner,
>> management, and business careers in the field of Interaction Design.
>>
>> The dialog doesn't particularly boil the complexity of Design,
>> Design Vision, and Design Leadership down to simple statements, but
>> provides a comprehensive overview from our experiences and
>> perspectives.
>>
>>
>> . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
>> Posted from the new ixda.org
>> http://www.ixda.org/discuss?post=46323
>>
>>
>> ________________________________________________________________
>> Welcome to the Interaction Design Association (IxDA)!
>> To post to this list ....... discuss at ixda.org
>> Unsubscribe ................ http://www.ixda.org/unsubscribe
>> List Guidelines ............ http://www.ixda.org/guidelines
>> List Help .................. http://www.ixda.org/help
>>
>
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
> To post to this list ....... discuss at ixda.org
> Unsubscribe ................ http://www.ixda.org/unsubscribe
> List Guidelines ............ http://www.ixda.org/guidelines
> List Help .................. http://www.ixda.org/help
>

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