We have a lot of great communication and design-related books
published in last 15 years, but there are others from 30+ years ago
whose content still rings true. Sometimes they may speak even more
loudly than when they were first published and remind us that many
concepts we're exploring today aren't always so new after all.
Some like those from Marshall McLuhan, Edward de Bono, and
Christopher Alexander are still talked about and mentioned once and a
while. But I haven't seen these books I've been reading mentioned:
'Design With Type' by Carl Dair (from 1967)
Discussion on the printed word from letter to word to sentence to
block and to page, history of type and more...
'Design for the Real World' by Victor Papanek (from 1971)
Ethics for design, including ecological and sustainability
Anyone else know of some pre-web-era books related to communication,
design, and design-thinking that might deserve a fresh look from