I'm looking for best practices for marketing campaign landing pages
for websites. Such as direct path to call-to-action; limit
distractions, consistent look-and-feel from ad or email to landing
Any research to indicate best placement for CTA on the page? (above
the fold, of course).
Checked the archive and wikipedia; found some good guidelines here http://landingpages.blogspot.com/ but looking for research-backed
recommendations, specifically for marketing campaign landing pages.
Thanks - Kathleen