Where Does User Advocacy Belong in the Company Structure?
14 Jan 2004 - 4:09pm
12 years ago
Can a usability team report into an aggressive
marketing/business development unit and remain true to
the user? Can the same question be raised if the team
reports into IT?
I'm having an interesting debate here about where the
user advocacy group should report. (The choices are IT
or Marketing I can't form a new department!).
I know concern over objectivity in the usability field
certainly isn't as dramatic as in publishing, where
many organizations literally separate editorial and ad
sales, but has anyone looked at how an organization's
structure impacts the effectiveness of the UX team?
I realize the answer would likely vary by case,
depending largely on the UX team's leadership, but I'd
appreciate any insight