new book alert

29 Oct 2009 - 11:09am
5 years ago
2 replies
465 reads
Mark Schraad
2006

I picked up Roger Martin's new book just as it was released last
week. I am only 65 pages in (about a third) but it is already one of
the most insightful books I have read in recent years.

It speaks to understanding why designers scare the hell out of
business folks. Yes.. it is sort of a business book, but most
designers need more of this and will benefit in a big way. Yes, at
its core is the design thinking thing... but I'm pretty convinced
that most folks up in arms about "design thinking" don't really
understand what it is.

If you work in a corporation or do work for a corporation that
involves product development and product managers this will be a
helpful and thought provoking read.

I am finding myself reading it in chinks of 5 pages... and reading it
multiple times. It is very conceptually information dense.

Would love to know what others here think.

Comments

29 Oct 2009 - 11:28am
Anonymous

So, um, what's the name of the book?

thanks!
anne

new-bounces at ixda.org wrote on 10/29/2009 06:09:53 AM:

> I picked up Roger Martin's new book just as it was released last
> week. I am only 65 pages in (about a third) but it is already one of
> the most insightful books I have read in recent years.

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29 Oct 2009 - 11:33am
Mark Schraad
2006

I guess the title would help... the Design of Business

here is a link:

http://www.amazon.com/Design-Business-Thinking-Competitive-Advantage/dp/1422177807/ref=sr_1_1?ie=UTF8&s=books&qid=1256837556&sr=8-1

On Thu, Oct 29, 2009 at 5:09 AM, mark schraad <mschraad at gmail.com> wrote:

> I picked up Roger Martin's new book just as it was released last
> week. I am only 65 pages in (about a third) but it is already one of
> the most insightful books I have read in recent years.
>
> It speaks to understanding why designers scare the hell out of
> business folks. Yes.. it is sort of a business book, but most
> designers need more of this and will benefit in a big way. Yes, at
> its core is the design thinking thing... but I'm pretty convinced
> that most folks up in arms about "design thinking" don't really
> understand what it is.
>
> If you work in a corporation or do work for a corporation that
> involves product development and product managers this will be a
> helpful and thought provoking read.
>
> I am finding myself reading it in chinks of 5 pages... and reading it
> multiple times. It is very conceptually information dense.
>
> Would love to know what others here think.
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