UX trends for big corporations

30 Oct 2009 - 5:35am
4 years ago
14 replies
1403 reads
Wouter Leistra
2009

Hello all IxD'ers I'm working on a new presentation on the area of
UX trends for the near and not so near future. I did some research
online and read many of the UX blogs to find out what is upcoming. I
would love to have it more focused on bigger corporations who are not
as flexible and able to quickly make gigantic changes to their system
because this is the kind of market we operate in as a company. We
mainly do in our department intranets and corporate websites based on
big platforms like SharePoint. I collected already some points that
might be considered trends today:

- Morgan Stanley reported that they expect a bigger and faster shift
to web on mobile devices.
- Prototyping integrated in design process. We hear from our
customers more and more the need to have an early experience or
encounter with what has to become the end result.
- Branding/Interaction based on user profiles. Based on the level of
familiarity or use of the service, the user interface adapts to the
needs. First time users see more guiding/explanatory elements etc..
- Increase of behavioral and performance user and service data to
base the design on. Nowadays it still happens too often (IMHO) that
this information is totally lacking or incomplete due to customer's
decisions. But slowly but surely the balance seems to shift, favoring
the availability of this kind of data to get better designs.

I would love to hear what you think are the UX trends and future
expectations. Maybe you have some links to other presentations or
have your own ideas to share. Whatever it is thanks in advance!

The presentation will be held for all UX enthusiasts within Tieto,
the company i'm working for, first. But maybe it will be published
later for the pleasure of all.

Comments

30 Oct 2009 - 5:56am
William Hudson
2009

Here's a big shock on the horizon: some big companies will move from
Internet Explorer 6 internally<g>. (I've benchmarked almost 300
intranets including large multinationals like Shell and BP - I never saw
anything other than IE6, with the possible exception of the odd IE5 a
couple of years ago).

Regards,

William Hudson
Syntagm Ltd
Design for Usability
UK 01235-522859
World +44-1235-522859
US Toll Free 1-866-SYNTAGM
mailto:william.hudson at syntagm.co.uk
http://www.syntagm.co.uk
skype:williamhudsonskype

Syntagm is a limited company registered in England and Wales (1985).
Registered number: 1895345. Registered office: 10 Oxford Road, Abingdon
OX14 2DS.

> -----Original Message-----
> From: discuss-bounces at lists.interactiondesigners.com [mailto:discuss-
> bounces at lists.interactiondesigners.com] On Behalf Of Wouter Leistra
> Sent: 30 October 2009 3:35 AM
> To: discuss at ixda.org
> Subject: [IxDA Discuss] UX trends for big corporations
>
> Hello all IxD'ers I'm working on a new presentation on the area of
> UX trends for the near and not so near future...

30 Oct 2009 - 6:00am
Wouter Leistra
2009

Yeah this is something that we are all waiting for but unfortunately
still not a reality. Services have been build to work on IE6 in the
past and upgrading to higher IE or other browsers means changing the
services that barely run on IE6. I can't wait to get rid of the IE6
monster but here in Finland we still get those requirements everyday
within our company and there is no change to be seen there yet.

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
http://www.ixda.org/discuss?post=47128

30 Oct 2009 - 6:49am
robenslin
2008

There's a move (certainly within our company ~5,000) to offer its employees
iPhones (a move away from BB or as well as) as its standard mobile device.
How that changes the internal UX landscape is probably a little too soon to
say. Further to that our internal wiki vendor will be offering dedicated
iPhone and BB applications (as opposed to mobile web access) to access our
internal comms portal. This again will impact on how employees access
corporate information and manage their comms too.

-- Rob

2009/10/30 Wouter Leistra <wouter.leistra at tieto.com>

> Hello all IxD'ers I'm working on a new presentation on the area of
> UX trends for the near and not so near future. I did some research
> online and read many of the UX blogs to find out what is upcoming. I
> would love to have it more focused on bigger corporations who are not
> as flexible and able to quickly make gigantic changes to their system
> because this is the kind of market we operate in as a company. We
> mainly do in our department intranets and corporate websites based on
> big platforms like SharePoint. I collected already some points that
> might be considered trends today:
>
> - Morgan Stanley reported that they expect a bigger and faster shift
> to web on mobile devices.
> - Prototyping integrated in design process. We hear from our
> customers more and more the need to have an early experience or
> encounter with what has to become the end result.
> - Branding/Interaction based on user profiles. Based on the level of
> familiarity or use of the service, the user interface adapts to the
> needs. First time users see more guiding/explanatory elements etc..
> - Increase of behavioral and performance user and service data to
> base the design on. Nowadays it still happens too often (IMHO) that
> this information is totally lacking or incomplete due to customer's
> decisions. But slowly but surely the balance seems to shift, favoring
> the availability of this kind of data to get better designs.
>
> I would love to hear what you think are the UX trends and future
> expectations. Maybe you have some links to other presentations or
> have your own ideas to share. Whatever it is thanks in advance!
>
> The presentation will be held for all UX enthusiasts within Tieto,
> the company i'm working for, first. But maybe it will be published
> later for the pleasure of all.
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
> To post to this list ....... discuss at ixda.org
> Unsubscribe ................ http://www.ixda.org/unsubscribe
> List Guidelines ............ http://www.ixda.org/guidelines
> List Help .................. http://www.ixda.org/help
>

30 Oct 2009 - 11:08am
Anonymous

The big trend in my company is in blogs: we have blogs popping up like
crazy, and thus, I'm tasked with working on a blog landing page to
access them all. Shocking, right? (Yeah, we're a bit slow.)

The only other 'big' thing I see here is actually a negative trend:
decentralized web design and development; and, actually, a slow and
disorganized approach to processes and internal change. We are at
least 5 years behind the game in terms of how we approach our
website. And, any significant change is only expected by 2011. Fear
of trial and error keeps us there. (FYI: we are a Japanese company,
with my team based in North America, trying effect a global site.
Very tough.)

Regarding IE6... One the core issues for us is that internally our
company only recognizes and thus supports IE6. They don't consider
it important enough to invest in supporting newer technology. Ironic,
seeing as though we are an internet security company. So, though we
all *know* IE6 stinks, until we can shift internally, we will never
drop support. :(

Good luck with your report. Not sure I shared anything valuable, but
thought it good to share the lower-end of the spectrum.

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
http://www.ixda.org/discuss?post=47128

30 Oct 2009 - 1:27pm
Sean Gerety
2009

How about the reach versus rich argument coming to the mobile platform. On
the desktop we're developing more web based apps to access them anywhere.
But on the mobile smart phone platform there's a native (rich) apps for a
better experience or to take advantage of special features, like
multi-touch.

Wouter, on your point about "First time users see more guiding/explanatory
elements etc.." Yahoo's new redesign was a good example of that.
Additionally, on our last app we've implemented a guiding & explanation of
how things work as part of the guided setup for our app.

Sean

On Fri, Oct 30, 2009 at 7:49 AM, Rob Enslin <robenslin at gmail.com> wrote:

> There's a move (certainly within our company ~5,000) to offer its employees
> iPhones (a move away from BB or as well as) as its standard mobile device.
> How that changes the internal UX landscape is probably a little too soon to
> say. Further to that our internal wiki vendor will be offering dedicated
> iPhone and BB applications (as opposed to mobile web access) to access our
> internal comms portal. This again will impact on how employees access
> corporate information and manage their comms too.
>
> -- Rob
>
> 2009/10/30 Wouter Leistra <wouter.leistra at tieto.com>
>
> > Hello all IxD'ers I'm working on a new presentation on the area of
> > UX trends for the near and not so near future. I did some research
> > online and read many of the UX blogs to find out what is upcoming. I
> > would love to have it more focused on bigger corporations who are not
> > as flexible and able to quickly make gigantic changes to their system
> > because this is the kind of market we operate in as a company. We
> > mainly do in our department intranets and corporate websites based on
> > big platforms like SharePoint. I collected already some points that
> > might be considered trends today:
> >
> > - Morgan Stanley reported that they expect a bigger and faster shift
> > to web on mobile devices.
> > - Prototyping integrated in design process. We hear from our
> > customers more and more the need to have an early experience or
> > encounter with what has to become the end result.
> > - Branding/Interaction based on user profiles. Based on the level of
> > familiarity or use of the service, the user interface adapts to the
> > needs. First time users see more guiding/explanatory elements etc..
> > - Increase of behavioral and performance user and service data to
> > base the design on. Nowadays it still happens too often (IMHO) that
> > this information is totally lacking or incomplete due to customer's
> > decisions. But slowly but surely the balance seems to shift, favoring
> > the availability of this kind of data to get better designs.
> >
> > I would love to hear what you think are the UX trends and future
> > expectations. Maybe you have some links to other presentations or
> > have your own ideas to share. Whatever it is thanks in advance!
> >
> > The presentation will be held for all UX enthusiasts within Tieto,
> > the company i'm working for, first. But maybe it will be published
> > later for the pleasure of all.
> > ________________________________________________________________
> > Welcome to the Interaction Design Association (IxDA)!
> > To post to this list ....... discuss at ixda.org
> > Unsubscribe ................ http://www.ixda.org/unsubscribe
> > List Guidelines ............ http://www.ixda.org/guidelines
> > List Help .................. http://www.ixda.org/help
> >
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
> To post to this list ....... discuss at ixda.org
> Unsubscribe ................ http://www.ixda.org/unsubscribe
> List Guidelines ............ http://www.ixda.org/guidelines
> List Help .................. http://www.ixda.org/help
>

31 Oct 2009 - 6:12pm
dszuc
2005

Hi:

UX trends and future expectations: (lots of guess work here)

* Less outsourcing of strategic projects (keeping core business in
house)

* More effort upfront to define focus, create designs/prototypes to
test a business case and iterate without blowing big budgets first
and wasting effort

* Changes in the ways teams are structured both on paper and
physically (breaking down functional silos) and getting different
disciplines to sit next to each other and talk

* Mobile design having positive impacts on simplifying desktop
applications and enterprise

* More emphasis on customer support/call center UX (reducing the
"cost center" thinking)

* Focus - reducing, simplifying, rethinking technology investments
(being smarter in those investments as technology integrates further
and further into business)

* Business copying consumer UX on their internal systems e.g. "I
want it to be like Google" "I want it to look and feel like
Facebook" (and the pluses/minuses it brings)

* Increased demand for Designers who can help Management articulate
strategy and communicate that vision across the business.

* Better understanding of the social strategy both in and outside of
business and how that can help you better work together to creating
better stuff :)

Add you own ...

rgds,
Dan

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
http://www.ixda.org/discuss?post=47128

1 Nov 2009 - 3:53am
Alfonso de la Nuez
2009

Hi all,

Agree with Daniel Szuc in many of his points. I'd like to highlight
what I've seen in 2009 and what seems to be coming up in the near
future.

1. Lots of consultants working for the agency are being hired by the
corps to do their job within the organization. I know this has
happened in the past and it's quite normal in any consulting
industry. But as UX becomes more and more important, this trend is
now more important than ever in our field. This is quite interesting
as it's so different to be an IA or a researcher working 'on the
other side', isn't it?

2. As these profiles are now working for the corporation, we at
UserZoom have experienced a huge trend towards saving costs and doing
their thing in-house (specially considering the state of the economy).
For example, instead of outsourcing a research project (still happens,
but a lot less), we see companies purchasing licenses, tools and other
means to manage their own research. After all, they now have the
power/resources/knowledge to do this.

3. Then, on our own specific area, one interesting finding: online
(or remote) UX research is being used more than ever. We've also
experienced a growing number of companies knocking on our door,
looking for ways to obtain quantitative usability data and measure
UX. So it says the last UPA salary survey, in which there's an 18%
growth in the usage of tools (commonly called unmoderated remore
usability testing), much higher than eye-tracking or other more
establish methods.

BTW, these are valid for both US and EU corps, although the EU is
still quite a ways behind the US.

Best,
Alfonso

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
http://www.ixda.org/discuss?post=47128

2 Nov 2009 - 12:23am
cfmdesigns
2004

Precisely. How much of the inability to shift off IE6 is caused by our
own refusal to tell clients "No. The world has moved on. I'm not going
to let you be saddled with what is now 5 year old tech for the *next*
five years."

I know, it really takes balls to risk not getting a contract because
of this, but if we wait for the clients themselves to ask to move… we
finally actually dropped support for Win2K less than a month ago. We
did get rid of IE5.5 a few years ago by dint of a vendor's script code
erroring like crazy on it.

Of course, Jennifer was also referencing our internal organizations. I
think ours only officially supports IE6, Office 2003, Eudora 4, and so
on. The tech teams all have to self-admin to a large degree.

-- Jim
Via my iPhone

On Oct 30, 2009, at 9:08 AM, jennifer <chicgeek75 at gmail.com> wrote:

> Regarding IE6... One the core issues for us is that internally our
> company only recognizes and thus supports IE6. They don't consider
> it important enough to invest in supporting newer technology.
> Ironic, seeing as though we are an internet security company. So,
> though we all *know* IE6 stinks, until we can shift internally, we
> will never drop support. :(

2 Nov 2009 - 12:50am
Lo Sheng
2008

One way to convince management/clients to let IE6 go is to point to
major websites that are dropping support for IE6, such as youtube:
<http://www.techcrunch.com/2009/07/14/youtube-will-be-next-to-kiss-ie6-support-goodbye/>

Surely, it would be devastating for the management/clients to not be
able to catch youtube videos if they refuse to ugprade? :)

In our company, we've also made the decision to drop IE6 from Jan 2010 onwards:

<http://shwup.blogspot.com/2009/10/ie6-we-dont-like-you-no-more.html>

It's easy for anyone to request for backward compatiblity. If it were
free, why not support all browsers since Mosaic? Ok, that's taking it
too far, but between Mosaic and supporting only IE8, for example,
there's a sweet spot. So, it might help if you bring up the associated
cost of backward compatibility. For us, we have found that we've spent
an inordinate amount of effort fixing issues on IE6 (stats that we can
pull up from our defect database), a browser with declining market
share, with time that can be better spent on adding features to
improve the site.

ls

On Mon, Nov 2, 2009 at 1:23 PM, Jim Drew <cfmdesigns at earthlink.net> wrote:
> Precisely. How much of the inability to shift off IE6 is caused by our own
> refusal to tell clients "No. The world has moved on. I'm not going to let
> you be saddled with what is now 5 year old tech for the *next* five years."
>
> I know, it really takes balls to risk not getting a contract because of
> this, but if we wait for the clients themselves to ask to move… we finally
> actually dropped support for Win2K less than a month ago.  We did get rid of
> IE5.5 a few years ago by dint of a vendor's script code erroring like crazy
> on it.
>
> Of course, Jennifer was also referencing our internal organizations. I think
> ours only officially supports IE6, Office 2003, Eudora 4, and so on.  The
> tech teams all have to self-admin to a large degree.
>
> -- Jim
>  Via my iPhone
>
> On Oct 30, 2009, at 9:08 AM, jennifer <chicgeek75 at gmail.com> wrote:
>
>> Regarding IE6... One the core issues for us is that internally our company
>> only recognizes and thus supports IE6. They don't consider it important
>> enough to invest in supporting newer technology. Ironic, seeing as though we
>> are an internet security company. So, though we all *know* IE6 stinks, until
>> we can shift internally, we will never drop support. :(
>
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
> To post to this list ....... discuss at ixda.org
> Unsubscribe ................ http://www.ixda.org/unsubscribe
> List Guidelines ............ http://www.ixda.org/guidelines
> List Help .................. http://www.ixda.org/help

--
Lo Sheng
Email <losheng at gmail.com> * Skype <losheng> * Cell <+65.96.818.044> * @losheng
Sent from Singapore

2 Nov 2009 - 2:58am
Wouter Leistra
2009

Thank you so much for the wonderful input. It is great to hear what
you fellow-UXers have experienced in your daily work or in the
environment around you.

I also have the feeling the businesses in the EU are a bit lacking
behind on the UX research and I really cannot put my finger on it why
this happens. I mean rationally it shouldn't be a hard to sell part.
(or maybe it should just be included in the offerings) But I think
the US is a good indicator for what we can expect on this area so
I'm happy to hear that kind of input.

When it comes to IE6 I fully agree with Jim Drew. Afraid to lose the
job we just accept the requirement to have the system work flawlessly
on IE6 while the other requirements tend to be more like modern-day
consumer service alike requirements. We, at least in our company,
should show some more muscle power there and advice our clients on
this more better with some real backed up statistics like Jo Sheng
stated. Although finding these statistics is going to be tough.

Keep the good insights coming =)

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
http://www.ixda.org/discuss?post=47128

2 Nov 2009 - 10:28am
Jennifer Vignone
2008

I work for a major financial firm. We are currently testing IE8 and I am on the team that is actively testing. It is interesting how difficult it really is to just upgrade. Many of the internal applications we run do not work in the new IE, and we end up having to run them in IE8's "compatibility mode". And some of the out of the box applications we use for content management also do not work in IE8.

The nature of the problems is fairly vast, so there isn't a clear repeating pattern that can be isolated and adjusted. In addition, since the applications throughout the firm are owned by different teams, it is a huge undertaking to ensure that all of them can be fixed. And if that is the goal, then the effort would need to be coordinated so that the individual teams could upgrade as their workload permits, and thus inform the users of the schedule for the upgrade.

Jennifer

=================================================

-----Original Message-----
From: discuss-bounces at lists.interactiondesigners.com [mailto:discuss-bounces at lists.interactiondesigners.com] On Behalf Of Jim Drew
Sent: Monday, November 02, 2009 12:24 AM
To: discuss at ixda.org
Subject: Re: [IxDA Discuss] UX trends for big corporations

Precisely. How much of the inability to shift off IE6 is caused by our
own refusal to tell clients "No. The world has moved on. I'm not going
to let you be saddled with what is now 5 year old tech for the *next*
five years."

I know, it really takes balls to risk not getting a contract because
of this, but if we wait for the clients themselves to ask to move… we
finally actually dropped support for Win2K less than a month ago. We
did get rid of IE5.5 a few years ago by dint of a vendor's script code
erroring like crazy on it.

Of course, Jennifer was also referencing our internal organizations. I
think ours only officially supports IE6, Office 2003, Eudora 4, and so
on. The tech teams all have to self-admin to a large degree.

-- Jim
Via my iPhone

On Oct 30, 2009, at 9:08 AM, jennifer <chicgeek75 at gmail.com> wrote:

> Regarding IE6... One the core issues for us is that internally our
> company only recognizes and thus supports IE6. They don't consider
> it important enough to invest in supporting newer technology.
> Ironic, seeing as though we are an internet security company. So,
> though we all *know* IE6 stinks, until we can shift internally, we
> will never drop support. :(

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2 Nov 2009 - 6:56pm
cfmdesigns
2004

Just to ask the question: are you evaluating IE7 as well. Especially
with boxed software, it's no surprise that some might fail with the
newest browser. IE6 desire is so problematic to me because it is *two*
releases back.

Not that I personally know details about one IE over another. I only
use it when embedded in other apps or with one piece of time
management software I have to use which won't run on Chrome or Safari
or Firefox. IE is always my last choice.

-- Jim
Via my iPhone

On Nov 2, 2009, at 7:28 AM, Jennifer R Vignone wrote:

> I work for a major financial firm. We are currently testing IE8 and
> I am on the team that is actively testing. It is interesting how
> difficult it really is to just upgrade.

3 Nov 2009 - 8:57am
Jennifer Vignone
2008

No, we aren't testing IE7 and I don't know why. I know that IE8 is a corporate update and they look to implement through the entire firm, but have no answer for why they haven't addressed IE7. If I were to guess, they may have performed an evaluation when I was not part of the testing team and made a decision to not upgrade at that time.

-----Original Message-----
From: discuss-bounces at lists.interactiondesigners.com [mailto:discuss-bounces at lists.interactiondesigners.com] On Behalf Of Jim Drew
Sent: Monday, November 02, 2009 6:56 PM
To: discuss at ixda.org
Subject: Re: [IxDA Discuss] UX trends for big corporations

Just to ask the question: are you evaluating IE7 as well. Especially
with boxed software, it's no surprise that some might fail with the
newest browser. IE6 desire is so problematic to me because it is *two*
releases back.

Not that I personally know details about one IE over another. I only
use it when embedded in other apps or with one piece of time
management software I have to use which won't run on Chrome or Safari
or Firefox. IE is always my last choice.

-- Jim
Via my iPhone

2 Mar 2010 - 3:25am
Wouter Leistra
2009

To inform you all on the presentation I was mentioning about. Due to an internal reorganization the meeting and therefore the presentation was cancelled. During the same time other projects absorbed my time, therefore I didn't have time to finalize and present the presentation about 'UX trends for big corporations'. I want to thank all of you who shared their knowledge and experience with me. It has been very valuable. Thanks!

A normal day in a big organization...

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