Hello all IxD'ers I'm working on a new presentation on the area of
UX trends for the near and not so near future. I did some research
online and read many of the UX blogs to find out what is upcoming. I
would love to have it more focused on bigger corporations who are not
as flexible and able to quickly make gigantic changes to their system
because this is the kind of market we operate in as a company. We
mainly do in our department intranets and corporate websites based on
big platforms like SharePoint. I collected already some points that
might be considered trends today:
- Morgan Stanley reported that they expect a bigger and faster shift
to web on mobile devices.
- Prototyping integrated in design process. We hear from our
customers more and more the need to have an early experience or
encounter with what has to become the end result.
- Branding/Interaction based on user profiles. Based on the level of
familiarity or use of the service, the user interface adapts to the
needs. First time users see more guiding/explanatory elements etc..
- Increase of behavioral and performance user and service data to
base the design on. Nowadays it still happens too often (IMHO) that
this information is totally lacking or incomplete due to customer's
decisions. But slowly but surely the balance seems to shift, favoring
the availability of this kind of data to get better designs.
I would love to hear what you think are the UX trends and future
expectations. Maybe you have some links to other presentations or
have your own ideas to share. Whatever it is thanks in advance!
The presentation will be held for all UX enthusiasts within Tieto,
the company i'm working for, first. But maybe it will be published
later for the pleasure of all.