[EVENT] IxDA Maine - Tuesday Nov. 17 - Guided Selling: Helping Customers Make Sense of Your Offering

5 Nov 2009 - 9:20am
1040 reads
Benjamin Ho

Date: Tuesday, November 17, 2009
Time: 6:00pm - 8:00pm
Location: St Lawrence Community Center - donation of $5 suggested
Street: 76 Congress St.
City/Town: Portland, ME
(There will be free snacks. Beverages will be available for discount
price from the center.)

Have you ever had a situation where you needed to buy something but
simply do not know how to make a decision because there's just too
many choices?

Similar to a helpful salesperson, guided selling is a process that
helps consumers make complex decisions through product education.
Wrapped in a software application, it will lead a consumer through a
set of questions that assess their values, intended usage and
knowledge of a particular category.

Its potential is massive in that the interaction component allows
these tools to create authentic conversations between "users" and a
trusted adviser, teacher, and consultant all in one.

This talk will explore the concepts, applications and a case study
that will show how this idea can manifest into a design. Feel free to
ask questions any time during the presentation.


As the leader of Mad*Pow’s Experience Design team, Michael Hawley
leverages 15 years experience in the software industry and expertise
in user experience research and usability design to deliver value to
clients such as Fidelity, Autodesk and Monster.

Michael holds his M.S. in Human Factors in Information Design from
Bentley College McCallum Graduate School of Business, and a B.A. from
the University of Michigan. He continues to explore trends in
alternative user experience research methods as a published
columnist, with articles appearing in publications such as UXMatters,
iMedia, TMCNet, and CPWire. Michael is actively involved in the user
experience community, currently serving as President of the NH
chapter of the Usability Professionals Association.

Outside his professional life Mike can be found climbing one of the
mountains of New England with his growing family.

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