We are seeking design consultancy partners within Europe to form a
consortium on this theme, so as to provide new integrated insights to
help designers in their projects. The focus concerns consumer goods,
automotive, consumer electronics, appliances, software. Design
creation and/or design research partners would be involved in the
preparation, demonstrations concerning consumer packaging, durable
products and eventually software.
The outcome will produce some designer user friendly insights
interface to be used alongside design programs, to integrate a
community insights knowledge base, also using:
- quantitative small sampling techniques, which we could call dynamic
- qualitative techniques, semiotics, observation studies
- insight ready expertise from experts
We are considering an open sharing model where design executions
would remain confidential. Shared knowledge should help designers
benefit from more numerous and wider experiences. The design
executions would be firstly graphically semantically read to offer
designer insight friendly guidance, and when consumer test demands
requested, feedback would enable designer to reorient or adapt
creations, also enrich insights knowledge base.
Some further explanations are on: http://1wr.net/research/WallMuse%20Design%20Insights.ppt
Demonstrations are subsidized and we will assist for administrative
parts. If you are interested to participate, please send me a one
page presentation of your company and yourself.