Corporate Web Sites with Diverse Product Set
25 Nov 2009 - 11:03am
2 replies
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Paul Eisen
2007
Does anyone have any favorite examples of corporations who do a good
job of presenting a broad and diverse product set on their
public-facing web site? I'm particularly interested in techniques to
get their audience to desired content, using innovations such as
showing bundled solutions by client segment or location (or both).
Thanks,
Paul
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Comments
You may want to check out various paint and home furnishing companies
who cater to both consumer and professional audiences. Sometimes
similar products but a vastly different message -- or other times a
whole "professional" line of products that consumers would not have
interest in when visiting a website.
http://www.benjaminmoore.com
http://www.sherwin-williams.com
http://www.kohler.com
http://www.scotts.com also focuses on providing navigation by
"solution" or "problem" on their site in addition to
product/brand-based navigation. Here's their "solve" tab when
navigating by problems with your lawn or garden:
http://www.scotts.com/smg/solve/solveLanding.jsp
-Eric
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Posted from the new ixda.org
http://www.ixda.org/discuss?post=47657
Thanks for the reply, Eric. There are some interesting approaches
among these. I particularly like Scott's Problem Solver Tool.
That's an engaging way to drive the user to a set of products likely
of interest.
Any other ideas and favorites lurking out there?
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Posted from the new ixda.org
http://www.ixda.org/discuss?post=47657