[anthrodesign] Don Norman: Technology First, Needs Last

9 Dec 2009 - 10:31pm
4 years ago
1 reply
1311 reads
Jarod Tang
2007

---------- Forwarded message ----------
From: Mitchell Gass <mitchell at participatorydesign.com>
Date: Thu, Dec 10, 2009 at 1:44 AM
Subject: [anthrodesign] Don Norman: Technology First, Needs Last
To: anthrodesign at yahoogroups.com

I'd be interested in getting the list's take on Don Norman's latest essay

http://www.jnd.org/dn.mss/technology_first_needs_last.html

in which he asks the question, "To achieve major conceptual
breakthroughs, we should do ethnographic field study to understand
the hidden unmet needs of our potential customers. Right or wrong?"

Mitchell Gass
uLab | PDA: Learning from Users | Designing with Users
Berkeley, CA 94707 USA
+1 510 525-6864 office
+1 415 637-6552 mobile
+1 510 525-4246 fax
http://www.participatorydesign.com/

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Comments

10 Dec 2009 - 7:25pm
Martin Rayala
2009

Don Norman's assertion that needs follow technology would explain why so many people don't even see the potential need for something even when they are presented with it. Think about the computer executive who said "Why would anyone want a personal computer in their home?" Or "If God had meant for us to fly, he would have give us tickets."

I would go as far as suggesting that we not only think of needs after the fact but most of the time we have a hard time even seeing the need for something new.

http://andDESIGNmagazine.blogspot.com
________________________________________
From: new-bounces at ixda.org [new-bounces at ixda.org] On Behalf Of Jarod Tang [jarod.tang at gmail.com]
Sent: Wednesday, December 09, 2009 2:31 PM
To: discuss at ixda.org
Subject: [IxDA Discuss] [anthrodesign] Don Norman: Technology First, Needs Last

---------- Forwarded message ----------
From: Mitchell Gass <mitchell at participatorydesign.com>
Date: Thu, Dec 10, 2009 at 1:44 AM
Subject: [anthrodesign] Don Norman: Technology First, Needs Last
To: anthrodesign at yahoogroups.com

I'd be interested in getting the list's take on Don Norman's latest essay

http://www.jnd.org/dn.mss/technology_first_needs_last.html

in which he asks the question, "To achieve major conceptual
breakthroughs, we should do ethnographic field study to understand
the hidden unmet needs of our potential customers. Right or wrong?"

Mitchell Gass
uLab | PDA: Learning from Users | Designing with Users
Berkeley, CA 94707 USA
+1 510 525-6864 office
+1 415 637-6552 mobile
+1 510 525-4246 fax
http://www.participatorydesign.com/

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