[anthrodesign] Don Norman: Technology First, Needs Last
11 Dec 2009 - 7:41am
5 years ago
Great reflexions, but I strongly disagree with the basic assertion.
What gave birth to that "Technology first"? Airplane for what? Radio
A miracle? Or an accident? Well, accidents did give rise to
technologies in the past, but none of those mentioned in the article.
The biggest missing thing here is that no technology comes up in a
vacuum. And the fact that the inventor did not make any research
efforts does not prove the invention didn´t come from a real human
need: they saw the "hidden need" with bare eyes, then a tecnological
insight, and only then, dedicated their lives to make it.
But one thing is true: the technology innovation turns something
possible, only then the design innovations can make better use for it.
A new technology is like a new tool in a designer´s toolbox of
insights. So it is even clearer to me that the article draw the lines
between technology (or possibility) and design (form and behavior).
So I would dare to correct the assertion, and add "A genious´s lone
observation and insight first", which DID come from quiet observation
of needs, that took an audacious technical alchemist´s mind(s) to
believe in it.