Long Online Application and Chunking with Several Pages
17 Dec 2009 - 8:25am
4 years ago
I'm designing a very long online application for a financial product which spans across several pages. There are some sections which may possibly show a great deal of additional (reflexive) questions for certain scenarios.
For instance, on a page with 10 questions, the way questions 2, 3, 6, and 7 are answered may then show an additional 10-15 questions for each. Originally, I was going to display the reflexive questions under each parent question. However, I think it may intimidate the user and cause them to abandon. Therefore, we proposed a solution where the parent questions would be answered on the first page, and then subsequent pages would get the follow-up details. However, some colleagues aren't quite buying it. Unfortunately, due to time constraints, there isn't time to test. Does anyone know where I can find some studies or articles that may help my argument?
P.S. - The answer isn't "reduce the amount of questions". Underwriters won't let us.