Pogo-stick navigation

29 Dec 2009 - 1:25pm
4 years ago
1 reply
767 reads
Jim Griesemer
2007

All,

Can anyone point me to research done on the effectiveness or non-effectiveness of the "pogo-stick" model of navigation, that is, navigation that forces users to return to a central page to find all possible choices.

I do have UIE's white paper,Are the Product Lists on Your Site Reducing Sales? which addresses the issues of pogo-stick navigation with regards to online sales. I'm looking for additional research and would appreciate any references of which you might be aware.

Best Regards,
Jim Griesemer

Comments

30 Dec 2009 - 5:46am
Bengi Turgan
2008

Hi Jim,
You may wish to check out research on mobile trading applications as well,
regarding most of them use pogo-stick navigation.
Bests,

Bengi Turgan

Managing Partner
Bilende
www.bilende.com

On Tue, Dec 29, 2009 at 8:25 PM, Jim Griesemer <
jimgriesemer at jrgdesignworks.com> wrote:

> All,
>
> Can anyone point me to research done on the effectiveness or
> non-effectiveness of the "pogo-stick" model of navigation, that is,
> navigation that forces users to return to a central page to find all
> possible choices.
>
> I do have UIE's white paper,Are the Product Lists on Your Site Reducing
> Sales? which addresses the issues of pogo-stick navigation with regards to
> online sales. I'm looking for additional research and would appreciate any
> references of which you might be aware.
>
> Best Regards,
> Jim Griesemer
> ________________________________________________________________
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