On its surface, Amazon.com just seems like a large e-commerce site,
albeit a successful one. Its design isn't flashy, nor is it much to
write home about. But deep within its pages are hidden secrets --
secrets that every designer should know about.
If one looks closely at what the team at Amazon has built, it's
filled with innovative functionality and clever designs, all of which
creates a delightful experience for its users and directly produces
regular profits for its shareholders. But not all is perfect. Some
design changes in the last few years have not been the success that
the team had hoped for. Amazon's exceptional qualities and
imperfections are critical knowledge for any designer that wants to
dig deep into what makes the site tick.
In this entertaining presentation, Jared will share some of UIE's
latest research into the hidden treasures of (the) Amazon. You'll
The simple Yes/No question that increased revenues by more than $1
The elegant subtlety of Amazon's security system
Why Amazon's business model is more than meets the eye (and why
designers need to care)
The wins and losses that Amazon has had with social media
Join us for an exciting evening with Jared Spool and the User
Experience community, and learn about Bloomberg's new positions for
Speaker: Jared M. Spool, Founding Principal, User Interface
If youve ever seen Jared speak about usability, you know that hes
probably the most effective, knowledgeable communicator on the
subject today. What you probably dont know is that he has guided the
research agenda and built User Interface Engineering into the largest
research organization of its kind in the world. Hes been working in
the field of usability and design since 1978, before the term
"usability" was ever associated with computers.
Jared spends his time working with the research teams at the company,
helps clients understand how to solve their design problems, explains
to reporters and industry analysts what the current state of design
is all about, and is a top-rated speaker at more than 20 conferences
every year. He is also the conference chair and keynote speaker at
the annual User Interface Conference, is on the faculty of the Tufts
University Gordon Institute, and manages to squeeze in a fair amount
of writing time.
Please arrive by 6:00 p.m. to allow time for security and
registration. Photo ID required for building entry. It must match the
name on the registration list.