[EVENT] IxDA Shanghai presents "Metaphor Brainstorming Workshop" with Chauncey Wilson: JANUARY 21ST, 2010, 6:30PM
17 Jan 2010 - 10:03pm
3 years ago
Metaphor Brainstorming: Using Metaphors to Generate Design Ideas,
Requirements, and Product Personality Workshop with Chauncey Wilson
Metaphor brainstorming is a powerful ideation and conceptual design
technique for generating underlying metaphors, requirements, features, and
attributes for new and existing products. Metaphor brainstorming begins with
traditional brainstorming of high-level metaphors. These metaphors are then
deconstructed into their components and attributes. Finally, the items from
the deconstruction are mapped to potential features, requirements, or
attributes of the new product.
Metaphor brainstorming is most useful during the early stages of design for
developing conceptual models, generating requirements, and early user
interface design where you are specifying the relationship between features
and specific user interface metaphors.
In this workshop, Chauncey Wilson will:
1. Describe the metaphor brainstorming process;
2. Explain how take the output and convert that into requirements and
Due to the limited number of seats (50 seats), you must *confirm your
presence<shanghai-local at ixda.org?subject=%27Metaphor%20Brainstorming%27%20Workshop%20with%20Chauncey%20Wilson:CONFIRM%20MY%20PRESENCE&body=This%20is%20to%20let%20you%20know%20I%27d%20like%20to%20confirm%20my%20presence%20at%20this%20event>
* to attend this event
In addition to his usability and design work, Chauncey is also a serious
amateur chef, gadgeteer, bookophile, and photographer.
*WHAT IS IxDA?*
The Interaction Design Association (IxDA) is a member-supported organization
committed to serving the needs of the international interaction design
community. [ 国际交互设计协会(IxDA)是一个由成员自发组织，致力服务于国际交互设计团队交流需求的社会组织。 ]
With the help of more than 7,500 members since 2004, the IxDA provides an
online forum <http://www.ixda.org/discuss.php> for the discussion of
interaction design issues.[ 自2004年以来，在超过7500名成员的帮助下，IxDA为交互设计话题提供了在线交流论坛。]
・ *Evangelism* (传播): Promoting awareness of the discipline, craft,
and value of interaction design and design research among businesses,
academia, consumers, and colleagues.
・ *Innovation* (创新): Advancing the discipline of interaction design.
・ *Professionalism* (专业): Encouraging high standards of practice
within the interaction design discipline. 鼓励高水准地实践交互设计准则。
・ *Education* (教育): Establishing standards for academic programs in
interaction design. 建立交互设计学科标准。
・ *Community Building* (团体建设): Developing a close-knit community of
interaction design professionals. 发展一个志同道合的交互设计专业团体。